• €160

• 91 designs

• 25 designers

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Logo Design Brief

Mandatory Elements
The new logo must prominently feature a woodpecker and the name “Chieri Rugby” must appear on the baseline of the logo.
We would like to have also a rugby ball or rugby posts, clearly conveying that we are a rugby team.

Vision and Mission
Founded in 1995, Chieri Rugby strives to become the best rugby academy within the next 10 years. Our vision centers on nurturing excellence and high performance in our young athletes. Our mission is to develop not only skilled rugby players but also individuals and citizens of strong character and values.

Values
Rugby is more than a sport—it is a school of life. At its heart is respect, instilled in every player from the beginning: respect for opponents, referees, teammates, and oneself. This respect fosters ethical behavior on and off the field, creating a culture of fair play and loyalty.

Another cornerstone is integrity. Honesty with oneself and others is paramount, and success achieved without fairness has no value. True victory comes through commitment, hard work, and loyalty to one's principles.

Discipline is essential, teaching players to follow the rules, respect decisions, and remain composed under pressure. These skills translate into everyday life, helping players overcome obstacles and stay focused on their goals with resilience and composure.

Key Attributes for the Logo
Team colors are Green and Black
Teamwork and Inclusion
Fighting Spirit and Leadership
Antifragility – the ability to grow stronger through challenges.
Attributes to Avoid

Arrogance or elitism – we are not exclusive, boastful, or conceited.
What Sets Us Apart
We combine professionalism with enjoyment, embracing hard work while ensuring our players and community have fun in a meaningful way.

Graphic Preferences
Avoid clichés and overused elements. The design should reflect the unique spirit of Chieri Rugby—modern, dynamic, and full of character.

Target Market(s)

5 - 35 years old sport people

Industry/Entity Type

Sportsteam

Logo Text

Chieri Rugby

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The new logo must prominently feature a woodpecker and the name “Chieri Rugby” must appear on the baseline of the logo.

Nice to have

• We would like to have also a rugby ball or rugby posts, clearly conveying that we are a rugby team.

Should not have

• Arrogance or elitism – we are not exclusive, boastful, or conceited.

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Files

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