Underground Iron - guys weight lifting club, basement of old building, back alley entrance

Want to win a job like this?
This customer received 168 logo designs from 69 designers. They chose this logo design from LPMG as the winning design.
Join for free Find Design Jobs- Guaranteed
Logo Design Brief
We are looking to get a logo designed for our weight lifting club. We call ourselves “Underground Iron”. We are a bunch of middle aged guys that converted an unused basement of an old building with discrete back alley access into a strength and weight training facility. A cool tough looking logo that can be used for decals and shirts and hoodies is what we are looking for. It’s kind of a speakeasy of weight rooms. Invite only and need a code to get in.
Target Market(s)
Personal use for those who come to the gym. It’s not advertised and kind of like a speak easy of gyms. Not easy to find and need and invite and a code
Industry/Entity Type
Weight lifting
Logo Text
Underground Iron
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Other font styles liked:
- Tough rugged faded
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Cool design that looks good on decals and shirts/hoodies
Nice to have
- Feel should be tougher, faded or broken text, not cartoony. Maybe some variations of a muscle guy coming out of the basement angle door entry, and some variations with text and a bending barbell
Should not have
- Don’t be cartoony