• US$100

• 24 designs

• 3 designers

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Graphic Design Brief

Objective:
Design a hero image for our website homepage that conveys TouchUpDirect’s position as a trusted leader in DIY automotive paint solutions. The image should inspire confidence and encourage customers to take action.
Creative Art Direction:
Theme/Concept:
Highlight TouchUpDirect as America’s Top Choice for Touch-Up Paint. Focus on the pride, precision, and reliability of our products. The goal is to show potential customers why millions trust us with their vehicle’s appearance.
Visual Style:
Premium & Trustworthy: Emphasize quality and reliability through clean design and bold visuals.
Transformation & Craftsmanship: Use before-and-after shots or focus on the satisfaction of a restored vehicle.
Action-Oriented: Encourage the viewer to feel motivated and ready to act.
Incorporate the Copy:
Headline: “America’s Top Choice for Touch Up Paint, Trusted by Millions.”
Call-to-Action Button: (Shop Now)
Integrate the text organically, ensuring it is bold, legible, and balanced within the composition.
Optional Imagery Ideas:
A polished car panel after touch-up, showing off a mirror-like finish.
A confident DIYer applying TouchUpDirect’s product with focus and care.
Subtle integration of the products (paint pens, spray cans) as part of the story.
Requirements:
Dimensions:
Desktop: 1500 x 450 px
Mobile: 1080 x 1080 px
Deliverables:
Final designs for both desktop and mobile (JPG or PNG).
Create a mock up of the homepage with the new hero design on both desktop and mobile in JPG.
A brief explanation (200–300 words) of your creative strategy and design choices.
Font:
Roboto & Poppin
Evaluation Criteria:
Creativity & Strategy: How well the design conveys the brand message and resonates with the target audience.
Visual Impact: The ability to capture attention and evoke emotion.
Brand Alignment: Consistency with TouchUpDirect’s premium positioning and target audience.
Technical Execution: Clean, professional design that adapts seamlessly to desktop and mobile.
Design mock up, how does the banner look with the overall homepage design on both mobile and desktop.
Think of this hero image as a first impression of TouchUpDirect’s brand. It should instantly communicate trust, quality, and transformation while driving visitors to engage with the website.

Target Market(s)

Car Enthusiast

Industry/Entity Type

Automotive

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Font styles to use

Other font styles liked:

• Roboto, Poppin

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• When people see the image they understand what we sell.

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Files

Download all files - 68.9 MB