• €110

• 149 designs

• 33 designers

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Logo Design Brief

We are starting up a Dutch webshop where we are going to sell kitchen equipment. We want to build a platform in the end where we can sell products, review products communicate recepies all conected to eachother. We want to sell in the mid/high taget groups.
Briefing: Logo and Corporate Identity Design – DE KEUKEN KOMPAAN

Company Name:
DE KEUKEN KOMPAAN

URL: keukenkompaan.nl  in English: Kitchencompanion.nl

Payoff: " Jouw partner in koken" In English "Your partner in cooking"

Company Description:
DE KEUKEN KOMPAAN is a newly founded company specializing in the online sale of kitchen appliances such as Quookers, ovens, gas stoves, refrigerators, and other kitchen essentials. Led by two young entrepreneurs in their early twenties, the company aims to differentiate itself with competitive pricing, excellent service, and a strong online presence through attractive and modern SEO and SEA campaigns.

Market Segment:
The primary focus is on the mid to upper-mid market segment, emphasizing quality, excellent customer service, and price-awareness.

Design Objectives:
We aim to develop a strong, recognizable, and contemporary logo and corporate identity. These elements will form the foundation for our webshop, advertising materials, marketing campaigns, and all further visual communications.

Design Preferences:

Powerful and clear design with a distinctive style.

Use of clean, bold typography.

Visual simplicity and clarity are crucial—minimal details with a strong, clear visual message.

Creative use of depth or subtle visual effects contributing to a modern appearance is encouraged.

Avoid overly detailed visual marks; preference is given to simple yet powerful statements.

Color Scheme:
The final choice of colors is still open. Blue is viewed as a safe and logical choice, but we are also open to surprising alternatives that reflect our modern and innovative character.
Note: Red and yellow are explicitly excluded as primary colors.

Important Core Values:

Young, fresh appearance

Reliability and high level of service

Distinctive and innovative in communication and presentation

Strong focus on recognizability and memorable visual identity

Next Steps:
After finalizing the logo and corporate identity, further communication materials will be developed, including:

Webshop design

Digital advertisements (SEO/SEA campaigns)

Social media content

Promotional materials and other advertising elements

This briefing serves as a guideline for creating a strong visual identity aligned with our vision and ambitions.

Target Market(s)

People that buy kitchen appliances in mid to high segment

Industry/Entity Type

Kitchen apliancees

Logo Text

De keuken kompaan of Keuken kompaan with the pay off: " Jouw partner in koken"

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A very strong logo

Should not have

• Not To busy, powerfull, clean and professional

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Files

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