Conservation Frontlines, a wildlife conservation newsroom, needs a new logo.

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This customer received 9 logo designs from 3 designers. They chose this logo design from JohnnyCactus as the winning design.
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We want to update our logo for our website and socials. We are a non-profit organization that highlights wildlife conservation news from around a globe, with an emphasis on rural livelihoods and sustainable practices. We're trying to bring younger generations into the conversation, and are hoping for a design that signals something that is both reliable and exciting. We are wanting animal imagery, natural but saturated colors and streamlined composition.
Target Market(s)
18-30 year olds
Industry/Entity Type
Non-profit conservation news reporting. Similar organizations are the Wildlife Society and the U.S Fish and Wildlife Service.
Logo Text
Conservation Frontlines
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Conservation Frontlines as the title and some sort of animal symbolism.
Nice to have
- Imagery of a generic animal/animals, rounded edges, shapes that signal nature.
Should not have
- Complex, overly detailed lines and composition or colors that don't signal nature.