Japan Local Guide Website Needs a Logo Design

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This customer received 374 logo designs from 102 designers. They chose this logo design from Lammy as the winning design.
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Logo Design Brief
We need a logo design for a new online website (www.tokyochase.com) based in Japan. Every day, we recommend different food, events, and shopping items for locals and tourists visiting or living in Japan.
We want our modern, simplistic, circular logo to use the color red (the same red used in the Japanese flag) with small splashes of gold. Please make sure that the logo is encompassed in a circle. Bonus points where negative white space is used creatively.
We like logos similar to AirBNB, where the logo is abstract, but has a deeper meaning upon closer look. Thank you!
Updates
We would like our logo to be illustrative only, no text based logos. Also, please try to creatively use both the positive and negative color space in your logo design. Also, we want to avoid using any landmarks such as Tori gate as the main emblem of the logo. Also, please keep the logo circular in nature. We want the logo to be bold and sophisticated on first look but has deeper meaning the more you look at it. Thank you!
Added Sunday, 09 March 2025
Target Market(s)
Tourists and Locals living in or visiting Japan
Logo Text
Tokyo Chase
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- We are open to all ideas, but are looking for a modern and circular logo design. Please feel free to add elements of Japan (but do not make it Tokyo centric as the website caters to all of Japan)