• US$300

• 510 designs

• 147 designers

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Logo Design Brief

**Project Title: Building Color Design & Logo Redesign Integration - Build My Place, Louisville KY (people sometimes call us IKEA of building materials)

**Project Description:**

We are seeking a creative and impactful redesign of our building color and logo integration at Build My Place in Louisville, KY. Our goal is to transform our current industrial-looking building into a visually appealing and easily recognizable landmark, reflecting our position as a high-end retail home improvement store, akin to the "IKEA of building materials."

**Key Requirements:**

* **Logo Integration:**
* The existing "Build My Place" logo needs to be prominently displayed on the building.
* It must be highly visible and easily readable from the street.
* Consider the building's dimensions and the viewing angle from the street (refer to Google Street View: "Build My Place Louisville KY").
* **Building Color Redesign:**
* Transform the building's industrial appearance into a classy, high-end, and visually striking appearance via color.
* Address the visual impact of the dock doors to minimize the industrial feel through color.
* Utilize color to create a noticeable and memorable presence for drivers passing by.
* Minimize the number of colors used for a clean and sophisticated look.
* While you can take inspiration from the current colors, the overall scheme needs a significant upgrade.
* **Color Scheme:**
* We are strongly inclined towards a primary brand color of **blue**.
* The color scheme should reinforce our position as a high-end retail destination.
* Create a sense of sophistication and approachability, similar to IKEA's brand image.
* **Inspiration & Positioning:**
* Think "IKEA of building materials" – clean, modern, and customer-friendly.
* Reflect a high-end retail home improvement store experience.
* The design should clearly communicate what we do (building materials and home improvement).
* **Visual Reference:**
* Please use Google Street View ("Build My Place Louisville KY") to understand the building's current appearance and street-level perspective.

* **Deliverables:**
* Visual mockups of the redesigned building colors with the integrated logo.
* Color palette specifications.
* Visual representation of the logo on the building from multiple street angles.

**Target Audience:**

* Homeowners
* Contractors
* DIY enthusiasts
* Anyone seeking high-quality building materials and home improvement products.

**Tone:**

* Modern
* Sophisticated
* Approachable
* Reliable
* High end retail.

**Important Notes:**

* Prioritize readability and visibility from the street.
* Focus on creating a strong brand presence.
* Be creative with color to transform the building's appearance.

We look forward to seeing your innovative and impactful designs!

Logo Text

buildmyplace underneath it should say kitchen , floors , bath , lighting & more

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• highend feel

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Files

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