• US$150

• 119 designs

• 31 designers

Logo Design Brief

Need a logo for a children's dress up brand that specializes in upcycling vintage formal wear into play-wear.

Brand Identity - Inspire play and fun using vintage clothing sized for children’s dress up. Sustainable and fun. Nostalgic, imaginative, feminine/childish.

What makes this brand unique compared to competitors? We don’t have plastic portraits of the princess’s on the dress - it looks legit and kids know that. Each item is unique

Visual and Communication Style
What colors, styles, or themes reflect your brand’s personality? Lots of colors, jewel tones but in a dark/film camera tones, think the pictures of you playing dress up as a kid, i think that could be really compelling. Not afraid of super femme and pink just not sure how far to take that
What tone do you prefer in your communications? Main. Character. Energy.

Lisa Frank, Nugget, Lola and the Boys
Gowns should be the largest word.

Target Market(s)

Parents

Industry/Entity Type

Toys

Logo Text

Hand Me Gowns

Logo styles of interest

Pictorial/Combination Logo

A real-world object (optional text)

Wordmark Logo

Word or name based logo (text only)

Font styles to use

Serif

Decorative

Script

Colors

Colors selected by the customer to be used in the logo design:

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Files