• £110

• 92 designs

• 48 designers

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Logo Design Brief

Boat Perks is a new UK-based membership club for boat owners. Our mission is to help boaters save money and unlock exclusive perks through discounts, offers, VIP experiences, and access to trusted local marine services.

We’re not just about deals — we’re building a trusted community of passionate boat owners who want to make the most of their time on the water without overspending.

Our target audience ranges from small boat owners to high-net-worth individuals with yachts, but all value smart spending, reliable service, and the marine lifestyle.

What We Want in a Logo:
• Nautical theme — but clean and modern, not overly traditional or cheesy
• Must feel trustworthy, premium, and approachable
• Ideally incorporates marine symbols (e.g. compass, anchor, wave, sail, rope, flag), but subtly
• Works well in monochrome and colour
• Usable on merch, app icons, website header, and social media

Logo Style Preferences:
• Clean & minimal, not cluttered
• Flat design preferred (no 3D or shadows)
• Balanced between luxury and practicality
• Typography should feel classic but modern — we like strong serif or contemporary sans-serif fonts (open to both)
• Should not feel too “corporate” or “budget
Inspiration & Tone:

We admire the balance of simplicity and sophistication in brands like:
• Freedom Boat Club
• Fairline Yachts
• Oyster Yachts
• British Airways (tone of trust and timelessness)

Target Market(s)

40–60 year olds

Industry/Entity Type

Marine

Logo Text

Boat Perks tag line if appropriate to place is ‘more than a membership a boating community’

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.