• US$390

• 69 designs

• 31 designers

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Packaging Design Brief

***PLEASE NOTE: this is ONE bag, with THREE FLAVORS in the one bag. We are looking for a design that visually represents the three flavors in the bag*****

We are a well established cannabis company in Washington State, looking to launch a new line of gummies that are more affordable for the marketplace as people struggle with rising prices. The new brand name is "Rabble & Company" and the product will be called "Berry Orchard" - every bag is a MULTI-FLAVOR pack of 3 flavors (Washington State Cherry, Blue Elderberry, Royal Purple Raspberry) and an example of the gummy berry shape has been uploaded. We are looking for the packaging to reflect the three fruit flavors inside the bag - and can also have images of the shape of the gummies inside - I will upload an example of the gummy shape for reference also.

There are a number of "required elements" for state compliance in our state, so I will upload an example of our current 'CERES' brand APPLE flavor packaging so you can see how those "required elements" appear (Not for Kids icon, 21+ icon, the weight, the serving size information, 100mg THC/bag, and all the warning language is the same for this product as the APPLE example bag I have uploaded). Please reference the APPLE packaging for the icons and copy ONLY - this contest is for Rabble & Company which is a new brand and we would like to see completely new concepts as both brands will be sold in the same stores.

We are most concerned with the visual concept - so no need to get all the placements, or all of the required elements for this initial contest, we can work together to perfect it once chosen. But in past competitions, designers have found it helpful to know for placement.

***NO CANNABIS IMAGERY PLEASE***

The products are sold in specialty dispensaries so customers are aware the products contain THC. We are more so looking for retail packaging that is trendy, modern, eye catching and enticing for a gummy food product.

**I have also uploaded a "DOOZIES" package and a "WYLD" - they are competitors - so we don't want to look like them, but providing it for inspiration where they mix the candy and the fruit, which can also be an idea for us.

PLEASE NOTE: This is a one bag design - each bag contains three flavors. So the design should reflect an mix of the 3 berry flavors

Target Market(s)

21+ THC Gummy lovers in Washington state

Industry/Entity Type

Cannabis Edibles

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• BOLD, eye catching, delicious design that is appealing for a gummy product (berries and product image a PLUS)

Nice to have

• incorporate the berries as visual, orchard visuals, organic but vibrant and juicy and fun

Should not have

• NO CANNABIS IMAGERY PLS

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Files

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