• US$350

• 44 designs

• 14 designers

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Label Design Brief

We need a 16 ounce jar label design for a new food product called El Picante Fire Roasted Salsa. We would like to see designs that incorporate our brandmarks (files attached) and use the colors red (#cb1e27), vivid orange (#e99a10), white (#FFFFFF), and black(# 000000). We’re aiming for a bold, eye-catching salsa label that features stylized retro typography on a vibrant vivid orange background, evoking a handcrafted, small-batch feel with a touch of nostalgic heat and Southwest character. The label should specify that El Picante is "Fire Roasted Salsa" and that it is "MEDIUM" heat. A nutritional label and UPC code should be included. The ingrediants should be specified as "Pobalano, jalapeno, guajillo and habanero peppers, tomatoes, lemon juice, red wine vinegar, beet powder, and salt." The front of the jar should include the weight (16 oz, 454 grams). A sample of the colors and look I want is included. Finally, the side panel should include the text that reads...

Our Story
At El Picante, our mission is simple: to craft small-batch salsas using only real ingredients and bold peppers that bring the heat and the flavor.

Born in a home kitchen and perfected over time, El Picante’s tale started with a love for spice and a passion for sharing great food. Every jar reflects that journey — crafted with care, refined through experience, and made to bring bold flavor to every table.

El Picante — Real Heat. Real Flavor!

Target Market(s)

middle income to higher income consumers.

Industry/Entity Type

salsa industry (food products)

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• eye catching layout

Nice to have

• example jar image attached

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Files