• US$150

• 179 designs

• 35 designers

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Logo Design Brief

Business Overview:
Acadiana Mini Splits is the first brand in the region to include “mini split” in its name, making us instantly recognizable in the Acadiana area. We are locally owned and operated by husband-and-wife team Nick and Chelsey Roberie. Mini split systems (also called ductless mini splits) are a type of air conditioning and heating system that work by transferring heat between indoor and outdoor units without using ductwork.
While other local retailers carry well-known mini split brands, we are the only dedicated local wholesaler with real inventory on hand, giving us a distinct competitive advantage in speed, availability, and customer experience.
Brand Identity Goals
We want a brand that is:
- Simple
- Professional
- Memorable
- Designed to leave a lasting impression

We do not have a storefront and currently operate primarily online through digital ads, with plans to grow into social media and a dedicated website. Our logo will serve as the primary visual identity across all marketing, packaging, and customer-facing collateral.
Design Preferences:
Logo & Typography
- Prefer a stacked logo layout with “Acadiana” on top
- Like layered font styles and sizes with a mix of thick and thin weights
- Strong preference for clean, modern fonts (like Fat Frank) —no script fonts
Colors
- An abstract symbol or design is desired. Either as an "icon" or shape inside the title.
- Our preferred color palette includes shades of blue, gold, and greys (muted neutrals).

Industry/Entity Type

Air Conditioning in the South

Logo Text

Acadiana Mini Splits

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Font styles to use

Other font styles liked:

• Fat Frank

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Include the tagline: Efficient. Reliable. Professional.

Nice to have

• An abstract symbol or design is desired. Either as an "icon" or shape inside the title. Something unique and not cliche.

Should not have

• No birds, snowflakes, AC units, AC fans, no flowers.

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Files

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