• US$300

• 333 designs

• 125 designers

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Logo Design Brief

We need a logo design for a growing law firm based in Tacoma, WA that focuses on Criminal Defense primarily and secondarily personal injury with an emphasis on car accidents--especially motorcycle-related accidents.

I have refined the following brand persona here for your consideration while creating the logo:
Firm Overview
Tim Rusk Attorneys is a respected law firm based in Tacoma, Washington, providing strategic legal representation primarily in criminal defense, along with select personal injury cases, especially car and motorcycle accidents. Deeply connected to Tacoma and Pierce County, the firm’s extensive experience and reputation allow it to effectively represent clients throughout Western Washington, including King, Snohomish, Pierce, Thurston, and Kitsap counties.

Attorney Profile: Tim Rusk
Born and raised in Tacoma, Tim Rusk maintains deep local roots while successfully handling cases across Western Washington. Known for meticulous preparation, clear communication, and tailored legal strategies, Tim combines compassion and assertiveness—always holding himself to the highest ethical standards. He can be aggressive when needed with opposing counsel and firm with clients whose actions risk compromising their cases. Tim’s proven track record, commitment to integrity, and dedicated advocacy have earned him stellar client reviews and a respected reputation across multiple counties.

Practice Area Focus
Primary: Criminal Defense
Assault, domestic violence, DUI/DWI, drug offenses, theft, sex crimes, felonies, misdemeanors, juvenile crimes, probation violations, protection orders, violent crimes, weapons charges, federal charges, and criminal expungements.

Secondary: Personal Injury
Primarily car accidents, with a specialized niche in motorcycle accidents. The firm selectively considers cases involving premises liability, wrongful death, and catastrophic injuries.

Brand Values and Differentiators
Extensive Regional Experience: Strong local knowledge and courtroom experience across Tacoma and Pierce County, with successful representation extending into King, Snohomish, Thurston, and Kitsap counties.

Ethical and Strategic Advocacy: Committed to transparency, ethical standards, and purposeful assertiveness.

Balanced Representation: Compassionate yet assertive approach—aggressive with opposing counsel when warranted, firm but supportive with clients.

Focused Practice Areas: Clear emphasis on criminal defense complemented by targeted experience in car and motorcycle accidents.

Ideal Client Profile
Tim Rusk Attorneys primarily represents clients facing serious criminal charges who require experienced, strategic advocacy. Secondary clients include those seriously injured in car or motorcycle accidents seeking personalized guidance and determined legal representation. Ideal clients appreciate Tim’s direct communication, proven courtroom experience across Western Washington, and his balanced yet firm advocacy style.

Marketing and Positioning Goals
Clearly position Tim Rusk as an experienced criminal defense attorney based in Tacoma, with successful outcomes throughout Western Washington, notably in King, Snohomish, Pierce, Thurston, and Kitsap counties.

Highlight Tim’s dual strengths: deep local roots and extensive regional courtroom experience.

Showcase testimonials demonstrating client satisfaction, personalized advocacy, and effective results across multiple counties.

Reinforce Tim’s compassionate yet firm advocacy approach—underscoring his willingness to take assertive stances when needed.

Messaging Style
Approachable, compassionate, and regionally inclusive.

Clearly communicates experience across multiple Western Washington counties without overstating claims.

Emphasizes personalized representation tailored to each client's unique circumstances.

Target Market(s)

Generally males 21-50 and their significant others

Industry/Entity Type

Legal

Logo Text

Tim Rusk Attorneys

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The new logo. The name of the firm legible. Primary color of blue--open to shade/tone.

Nice to have

• Open to creative ideas but nothing too over the top.