Wild and Rooted
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This customer received 180 logo designs from 65 designers. They chose this logo design from Franabanana as the winning design.
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Logo Design Brief
Wild and Rooted is a personal brand born from lived transformation. The logo tells the story of a woman who once lost herself trying to be everything for everyone else. Her wildness used to be chaotic — now it’s sacred. Her roots weren’t always visible — now they’re her anchor.
The poppy represents beauty born from harsh conditions — it grows wild, freely, yet grounded. The poppy must stay orange.
The roots symbolize healing, ancestral connection, and depth — what’s underneath the surface matters here.
The bee represents the aligned effort, the collective awakening, and the gentle magic in doing purposeful work.
The contrast in fonts reflects the balance between emotional depth and structure, between the mystical and the real.
This logo isn’t just a mark — it’s a mirror of an inner awakening, and a symbol of the safe, soul-led space Kayleen is creating for others. This logo should NOT be cartoonish in any way. I feel in love with the mock up I have uploaded, but want to bring out the best it can be or (bee). I'm looking for elegance, luxury and grace.
Target Market(s)
Women
Industry/Entity Type
Health and wellness
Logo Text
See description
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- cartoonish