Inner West Civil – Website Design Brief

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Web Design Brief

We are seeking a web designer to build a modern, responsive website for Inner West Civil, a Sydney-based earthworks and excavation company.

2. Project Goal
- Build a professional, easy-to-navigate website that:
- Showcases IWC’s capabilities and past projects
- Attracts residential and commercial developers
- Builds credibility and encourages enquiries

3. Target Audience
- Residential developers and home builders
- Commercial construction firms
- Project managers seeking reliable excavation & plant hire services

4. Services to Highlight
- Bulk Excavation
- Detailed Excavation
- Demolition
- Shoring
- Plant Hire

5. Brand Style & Tone
- Clean, bold, and modern
- Professional with a “we get the job done” attitude
- Colors: Lime Green + Concrete Grey (from logo)
- Fonts: Match the modern, rounded, bold typeface in the logo
- Imagery: Showcase big machines, on-site work, before & after shots

6. Website Pages
Recommended structure:
- Home – Quick intro, project highlights, CTA
- About Us – Team story, mission, safety focus
- Services – Separate sections for each core service
- Projects – Case studies or photo gallery
- Plant Hire – Machines available, specs/photos
- Contact – Form + map + details

7. Assets Provided
- Logo (both long + stacked formats)
- Project photos. More can be provided if required.
- Copy: To be drafted

8. Deliverables
Responsive website (desktop/mobile/tablet)
- SEO-ready structure
- CMS (WordPress) for future edits
- Google Maps integration, job enquiry form

Target Market(s)

Target Audience Residential developers and home builders Commercial construction firms Project managers seeking reliable excavation & plant hire services

Industry/Entity Type

Construction

Number of Pages Required

1 page


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Build a professional, easy-to-navigate website that: Showcases IWC’s capabilities and past projects Attracts residential and commercial developers Builds credibility and encourages enquiries
Nice to have
  • All provided in the Description
Should not have
  • All provided in the Description

Files
Download all files - 1.5 MB
JPG
Image4
Wednesday, April 16, 2025
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IWC-LOGO-BOX - PNG
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Image3
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Image2
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Image1
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IWC_Logo_LONG_-01
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IWC_Logo_LONG_No Background-01
Wednesday, April 16, 2025