• US$290

• 33 designs

• 14 designers

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T-shirt Design Brief

Creative Brief: MAVINN Muaythai Apparel Line

Inspired by Boxeur des Rues – Designed for the World

1. Mood & Inspiration

We aim to create a bold and international fashion line under the MAVINN Muaythai brand. The style should be inspired by Boxeur des Rues (Italy) — blending combat sports culture with urban streetwear energy. The goal is to express the soul of Muay Thai in a modern, wearable, and globally appealing way.

2. Key Phrases / Slogans (For Design Direction)
• Muay Thai Spirit, Street Soul
• Born to Fight, Designed to Win
• Roots of Thailand, Eyes on the World
• Real Fight. Real Life.
• From Lumpinee to the World

These phrases can be incorporated into the designs or serve as inspiration for the tone and energy of the collection.

3. Design Vibe
• Modern Streetwear meets Thai Combat Heritage
• Think urban warrior, city fighter, or Muay Thai champion in the streetwear world
• Color palette: bold and gritty tones (black, grey, gold, white, red)
• Graphic elements with cultural meaning: Naga (serpent), hand wraps, Mongkol (Muay Thai headband), old boxing rings, Thai lettering
• Mix English and occasional stylish Thai script for authenticity
• Must be fashionable yet functional — wearable inside and outside the gym

4. Product Categories (First Collection)
• Graphic T-Shirts (statement pieces)
• Muay Thai Tank Tops
• Hoodies / Zip Jackets
• Fight Shorts / Street Shorts
• Caps, Bags, Jackets
• Accessories (hand wraps, gloves with logo design)

5. Design Guidelines
• Avoid making it look like only a fight uniform — the collection should appeal to a wider audience, not just fighters
• The clothing must tell a story — the legacy of Muay Thai, fused with modern urban fashion
• Strike a balance between premium quality and everyday wear
• Visualize MAVINN apparel being worn in fashion-forward cities like Tokyo, London, Paris, or LA

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Logo & Apparel Design Direction

For: MAVINN Muaythai | Black & Gold Edition

1. Color Palette
• Primary Colors:
• Black: Represents power, discipline, and modern minimalism
• Gold: Symbolizes strength, royalty, and premium quality
• These two colors combined should reflect a strong, bold, and luxurious identity — perfect for a premium Muay Thai brand with global aspirations.

2. Logo Usage
• The MAVINN logo must be clean, sharp, and powerful.
• It should work well in solid gold on a black background, or black on a gold base depending on the product.
• The logo should be scalable — from large centerpieces (on t-shirts or tanks) to small accents (on shorts, sleeves, or tags).
• Optionally, integrate Muay Thai motifs (e.g. a subtle fist, a ring rope element, or Thai script as part of the logo design) for unique identity.

3. Product Design Concepts

T-Shirts
• Material: High-quality cotton or dry-fit blend
• Logo placement: Center chest or upper left chest
• Designs:
• Full gold MAVINN logo on solid black shirt
• Subtle Muay Thai-inspired graphics on the back or sleeve
• Optional Thai word in stylish type (e.g. “ศรัทธา”, “นักสู้”, “มวยไทย”) in gold foil

Tank Tops (Training & Streetwear)
• Athletic fit with stretch material
• Black base with vertical or diagonal gold stripes
• Small logo on front, bold graphic or slogan on the back
• Mesh version for gym wear

Muay Thai Shorts
• Premium satin or microfiber material
• Black shorts with gold waistband and gold accents
• Front waistband: Bold MAVINN logo in gold embroidery
• Optional gold side stripes or custom patterns inspired by Thai culture
• Functionality meets fashion: suitable for both training and casual wear

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4. Concept Keywords

Use these words as the emotional and visual core of the collection:
• “Strength. Legacy. Glory.”
• “Train Like a Fighter. Dress Like a Champion.”
• “Gold is Earned.”
• “From Thailand with Power.”

Target Market(s)

Streetwear muaythai

Industry/Entity Type

Industry Overview: MAVINN Muaythai Streetwear 1. Primary Industry: Fashion & Apparel • Sub-sector: Streetwear & Activewear • Focus on hybrid fashion: clothing that combines style + sport • Targets both lifestyle consumers and athletic/fight culture fans 2. Related Industries • Combat Sports Industry • Includes Muay Thai, MMA, boxing, BJJ • Growing globally via UFC, ONE Championship, celebrity fighters • Fans often buy merchandise to express identity • Fitness & Gymwear • Strong overlap with athleisure and wellness culture • People wear fight-inspired clothing to gyms even if they don’t fight • Marketed to “everyday warriors” — not just fighters • Streetwear / Urban Fashion • Limited drops, influencer-based hype, exclusivity • Customers value authenticity + storytelling • Global fashion capitals: London, Tokyo, LA, Seoul ⸻ Market Trends (2024–2025) a. Combat + Streetwear Fusion Is Hot • Brands like Boxeur des Rues, Venum, Lonsdale, Roots of Fight are expanding globally • Consumers look for clothes that look cool and mean something • Muay Thai is seen as authentic, raw, spiritual — very attractive globally b. Demand for Authentic Cultural Brands • Western markets want “real Thai Muay Thai” not just gimmicks • This gives MAVINN a unique edge if positioned as “from Thailand to the world” c. Premium Athleisure is Dominating • People pay more for quality + design + brand story • It’s not about being cheap — it’s about being meaningful & wearable

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• MAVINN Streetwear Muaythai) Fashion Must-haves (สำหรับคอลเลกชันเสื้อผ้า) • Black & Gold T-shirt with bold logo • Muay Thai shorts with Thai script • Lightweight hoodie or zip jacket • Statement tank top (training + lifestyle) • Premium accessories: gloves, caps, wraps Branding Must-haves • Strong, recognizable logo • Tagline that connects Muay Thai with lifestyle • Storytelling element (จากเวทีมวยสู่ถนนแฟชั่น) • Consistent color scheme: black, gold, white • Authentic Thai cultural reference Marketing Must-haves • High-impact photos/videos • Real fighters or hybrid influencers • E-commerce-ready website • Social media content plan • Launch campaign or limited drop

Nice to have

• What are “Nice to haves”? “Nice to haves” refer to features, items, or ideas that are not essential, but if included, they will enhance the brand, improve user experience, or make the product feel more premium or unique. They add value — but you can still succeed without them. ⸻ Examples for MAVINN Muaythai Streetwear Fashion Nice-to-Haves • Limited Edition Drops – special collabs or designs with famous fighters • Custom Embroidery – personalized names or cultural patterns • Reflective Prints – for a night-fighter look on the streets • Matching Sets – coordinated shorts and shirts • Advanced Fabrics – sweat-wicking, quick-dry materials for training gear Branding & Experience Nice-to-Haves • Branded Packaging – high-quality boxes or custom cloth bags • QR Code Tags – scan to view fighter stories or brand video • Mini Documentary – short film about the brand origin and Muay Thai roots • Pop-up Store / Booths – temporary stores in gyms or events abroad • Mobile App / Loyalty System – for members or repeat customers Marketing Nice-to-Haves • Collabs with Other Brands – like sneakers, energy drinks, or fitness gear • Instagram AR Filter – digital try-ons or branded effects • Street Photoshoots – campaigns in global cities (London, Tokyo, NYC) • Digital Fashion / NFT Gear – collectible virtual versions of clothing

Should not have

• What are “Should not haves”? “Should not haves” refer to things that a brand or product should avoid — because they can: • Weaken your brand image • Confuse your audience • Make the product look cheap, outdated, or off-brand These are mistakes, design flaws, or business decisions that could damage the positioning of MAVINN Muaythai as a premium, international streetwear brand inspired by real Muay Thai. ⸻ Examples of “Should Not Haves” for MAVINN Muaythai Design & Apparel • Overused Thai clichés – Avoid generic elephants, dragons, or overdone traditional art unless reimagined with modern taste • Too much Thai text – Use selectively and with style; messy Thai fonts or too many words can confuse global customers • Low-quality printing or materials – Will ruin brand image instantly • Unbalanced design – Logos that are too big, too many elements, or poor layout • Knockoff or copycat styles – Don’t copy designs from big brands like Nike, Everlast, etc. Branding • Inconsistent identity – Mixing too many styles or changing the logo too often • No clear story or values – If people don’t feel the meaning or soul behind the brand, they won’t connect • Weak or outdated website/social media presence – Makes the brand look amateur or untrustworthy Marketing • Using models who aren’t authentic or connected to Muay Thai – This hurts credibility • Trying to be everything for everyone – Stay focused on fighters, fitness lovers, and streetwear fans • Overhyping without delivery – Promising premium and delivering average will kill trust • Too much focus on “cheap” or “discounts” – You’re building a premium Thai brand, not a bargain bin label

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