• €80

• 17 designs

• 3 designers

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Logo Design Brief

Objective & Logo Impact
The logo should visually express the brand "Breathwalk Studio": a combination of movement, nature, clarity, perspective, and inner balance – wrapped in a fresh, mindful, and modern design.
The logo is part of an online course project that combines mindful walking with breath and meditation techniques. It is aimed at health-conscious individuals who want to find new energy and clarity in their daily lives – through guided breathwalks. The logo should reflect this lightness, calmness, and openness.
Design Concept – Based on Sketch
The logo consists of two central letters:
• "B" for Breathwalk
• "S" for Studio
The letters are not isolated but visually connected by a path that opens into the distance – symbolizing:
• Inner and outer expansion
• Growth and transformation
• Conscious direction and movement
The "B" also represents:
• A stylized figure in motion (vertical line = body, curve = head/arm posture)
• Part of the path
• Or, integrated into nature – with the green tone resembling a tree or foliage
The path flows from the “S” toward the “B” or beyond – like a symbolic Breathwalk journey.
Color Specification (strictly to be used)
Only two colors should be used – no additional colors:
• Blue: #A3EDED
o Symbolizing breath, lightness, water, flow, spaciousness
• Green: #B6F5B1
o Representing health, nature, balance, grounding
Limiting the palette to two colors is important for clarity and legibility.
Logo Requirements
• Fresh, friendly, modern, and light
• The perspective of the path must be clearly visible
• The shapes can be creative, but the letters B & S must remain recognizable or subtly suggested
• Suitable for website, email, video, and print use
Two Versions Requested
1. Icon-only version
BS-path combination as an icon/symbol
2. Extended Logo Version with Text:
o Text: "Breathwalk® Studio"
o Font: modern, soft, highly legible, not overly technical
o Color harmony: aligned with the color scheme above

Attached an Idea

Target Market(s)

People 18-80 who want to focus on their health with Breathwalk (Walking Yoga)

Industry/Entity Type

Health

Logo Text

Breathwalk® Studio

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Modern Simple design, with feel well look, in the end with white and transparent background

Nice to have

• Color Variations, Font Variations

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