• A$120

• 13 designs

• 3 designers

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Logo Design Brief

Logo Design Brief – Of Southern Kind

Background
Of Southern Kind is a premium ethical fashion label born from Tasmania’s wild southern shores — crafting timeless wardrobe essentials with a strong connection to place and purpose.
Our mission is to create beautifully crafted, sustainable wardrobe essentials. At Of Southern Kind, 50% of our profits are donated to causes that protect and empower those who need it most —
supporting women and children facing hardship, improving access to education and healthcare, and working to preserve our natural world and wildlife for future generations.
We carefully choose transparent, impactful organizations to ensure every purchase makes a genuine difference — across communities, landscapes, and lives.
This brand speaks to those who value thoughtful design, understated style, and living with a softer footprint on the world.

Mission
To create a timeless, ethical wardrobe essential fashion brand that feels both personal and purposeful — rooted in community, place, and kindness.

Logo Style and Direction
Tone:
Poetic, refined, quietly powerful
Minimalist yet warm
Timeless, editorial, clean
Visual Ideas:
Clean typography: soft yet structured modern serif or elegant serif/sans-serif combination
Slightly wide spacing for an airy, sophisticated feel
All uppercase, all lowercase, or mixed (depending on balance)
Medium weight (not too heavy, not too light)
Optional subtle icon: Should feel crafted and considered, not overly trendy. Subtle customizations (such as ligature details or slight letter modifications) are welcomed to give the brand a unique signature without compromising simplicity.

Color Palette:
Black

Usage Needs:
Primary Logo (for website, swing tags, packaging)
Square or compact version for social media/avatar use
Black and white versions for versatility

Inspiration:
Totême (symmetrical, architectural simplicity)
Isabel Marant (bold, clean minimalism)
Alemais (creativity with refined structure)

What I Don't Want:
Trendy, corporate, or overly bold logos
Anything cartoonish, busy, or loud
Overly literal imagery (e.g., no kangaroos, plants or map outlines)

Logo Text

Of Southern Kind