• US$500

• 556 designs

• 140 designers

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Logo Design Brief

We're a 104 year old family owned outdoor advertising (billboard) company based in New York that's in need of re-branding. We have moved to the 4th generation and have decided to operate under a new name, and as such, need a new logo design. We're an old company, but are looking to refresh our image and embrace a more modern feel to our brand. The final design should reflect a somewhat minimalist, modern feel, but also communicate what it is we do (we work with mostly local businesses to create advertising that fits their needs...and then print and install the ads on the billboard structures that we own).

Many other billboard companies around the country have a very similar looking logo that's meant to represent the "imprint" that's usually affixed to a company's billboard structure (uploaded as an attachment..."other typical logos"). We'd like to play off that look but do something a little different and more sleek. I'm also uploading examples of ones I like better, that are a little more modern and unique. I'm also uploading a few examples of what we were messing around with, to perhaps be used as a jumping off point.

As far as color, I'd love to see black and white, as well as color versions. We lean towards blue and green.

I like the idea of using the shape of a billboard, a rectangle, as some sort of container. Also not opposed to incorporating things like the river or mountains of a valley into the design, as long as it's done in a really subtle way. Nothing too intricate or cartoony.

Industry/Entity Type

Advertising

Logo Text

Hudson Valley Outdoor

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• Seriff fonts

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Files

Download all files - 1.9 MB