• £110

• 141 designs

• 61 designers

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Logo Design Brief

Introduction to the Brand
The Hanbury is a luxury health and wellness clinic located in Milton Keynes. Our vision is to redefine
integrated wellbeing by offering a premium, medically-led experience that combines evidence-based care
with restorative therapies—all under one roof. At The Hanbury, we bring together traditional rehabilitation
services and holistic wellness approaches to support our clients through every stage of their health journey.
We are seeking a logo and brand identity that reflects our core values of health, rejuvenation, trust,
professionalism, and luxury. The design should be versatile enough to evolve into a family of sub-brands
while maintaining a unified identity.
Business Overview
What We Offer: The Hanbury combines clinical precision with holistic wellbeing. Our offering includes: -
Medical Services: Physiotherapy, Sports Medicine, Podiatry, Medical Longevity Clinics - Restorative
Therapies: Reformer Pilates, Yoga, Nutrition Coaching, Chronic Pain Rehabilitation - Targeted Programs:
Menopause support, rehabilitation for athletes and post-surgical patients, pediatric wellness, and back pain
recovery Our USP: What sets us apart is the integration of multiple disciplines within a single, premium
facility, allowing patients to receive coordinated care from diagnosis to recovery to performance.
Target Audience
Our clientele is diverse, but consistently values quality, trust, and discretion. Key segments include: -
Professional Athletes - Affluent Adults (30–60 years) - Post-Surgical Patients - Chronic Pain Patients -
Parents The common thread is a discerning audience that expects clinical excellence and a high-touch,
premium service experience.
Design Objectives
We are commissioning a primary logo and font system that will form the cornerstone of The Hanbury brand.
The design must balance medical credibility with wellness sophistication, conveying a message of complete,
integrated care. Core goals: - Convey luxury and professionalism - Evoke health, wellness, vitality, and
growth - Be adaptable across multiple sub-brands and applications - Ensure brand consistency while allowing
for flexible extensions - Resonate across a range of age groups and demographics without feeling generic
Creative Direction
Visual Motifs: We’re drawn to natural, universally recognisable symbols of health and wholeness. Examples
include: - Tree or Leaf - Circle or Ring - Elegant Root or Branch Structures Tone and Style: - Luxury:
Understated elegance over flashiness - Calm and Trustworthy: Instill confidence through minimalism and
symmetry - Holistic: A sense of journey and connectedness
Typography Preferences
The font should be clean and modern yet retain warmth. It must be: - Professional and readable - Distinctive
enough to support premium positioning - Flexible to work well in extensions like Pilates@theHanbury
Consider combinations such as Serif + Sans-Serif, or custom ligature treatments.
Colour Palette
The core palette should revolve around: - Royal Blue: Trust, calm, medical integrity - Gold: Luxury,
excellence, timelessness These should be used in sophisticated, matte, or brushed variants. Secondary
accent colours may include soft neutrals or greys, used sparingly.
Sub-Branding Strategy
We will introduce specialised services under: - Pilates@theHanbury - Physio@theHanbury -
Wellness@theHanbury - Podiatry@theHanbury - Yoga@theHanbury Each of these should retain visual
coherence with the master brand.
Usage Requirements
The logo must be suitable for: - Clinic signage - Digital platforms - Printed materials - Uniform embroidery -
Sub-branding Deliver both horizontal and vertical versions, and a monogram/icon-only version.
Deliverables
- Primary logo in full colour and mono - Vertical and horizontal versions - Sub-brand mock-ups -
Icon/monogram version - Font files - Colour palette codes - Logo usage guidelines - Optional: Mockups on
signage, uniforms, screens
Conclusion
This is a unique opportunity to create the visual identity of a groundbreaking medical wellness clinic. The logo
must be elegant, credible, and full of life—reflecting our integrated, high-touch approach to long-term
wellbeing.

Target Market(s)

Our clientele is diverse, but consistently values quality, trust, and discretion. Key segments include: - Professional Athletes - Affluent Adults (30–60 years) - Post-Surgical Patients - Chronic Pain Patients - Parents The common thread is a discerning audience that expects clinical excellence and a high-touch, premium service experience.

Industry/Entity Type

Luxury health and wellness

Logo Text

the Hanbury

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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