• C$150

• 181 designs

• 80 designers

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Logo Design Brief

Iconic Group – Logo (Icon + Wordmark Lockup) Design Brief

**About Us:**

Iconic Group is a Canadian-based technology company offering enterprise-scale content platforms for the financial industry. Our sub-brands/products include *BroadSword®* (for content distribution and compliance) and *Advisor.Direct* (for turnkey marketing solutions for independent advisors). We’re modern, professional, collaborative and quietly powerful, and we’re rebranding to reflect that.

**Inspiration:**

We like the arrangement and styling of the shapes in the NDAX logo, attached.

**What We Need:**

We are seeking a **distinctive logo icon and wordmark lockup**. You will be designing both:

1. A **standalone icon** composed of geometric shapes
2. A **lockup that combines this icon with our official wordmark**, styled using the **Nordique Pro Cyrillic SemiBold** font.

**Important Typography Notes:**

- The wordmark must use **Nordique Pro Cyrillic** – this font is fixed and not open to replacement.
- You may explore **different weightings** within this font family (e.g., Light, Regular, Bold) to support visual balance with the icon.
- Kerning and spacing can be manually adjusted to enhance composition.

**Logo Concept:**

We want a visual icon composed of **three geometric forms** – a **circle (sphere), square (cube), and triangle (triangular prism)** – arranged as a minimalist, modern symbol. These represent and visually reflect the idea of “building something new together” (similar to children’s building blocks) and support consistent application across our broader brand ecosystem.

**Design Requirements:**

- Icon can be in **2D or 3D with subtle dimensionality**
- Must scale well (e.g., favicon to billboard)
- Show in **full colour** and **monochrome**
- Include the **icon alone**, **wordmark alone**, and **icon + wordmark lockup**
- Use our **brand palette** (attached)

**Style Preferences:**

- Clean, modern, flat or subtly layered
- Strategic use of overlap or negative space is welcome
- Avoid visual clutter unless restrained
- The outcome should feel like a **modern** **tech-forward enterprise logo**

**Deliverables:**

- Combined logo lockup [Icon (standalone) + Wordmark (Nordique Pro Cyrillic, styled)]
- File formats: SVG, PNG, PDF, EPS
- Favicon version (32x32, 64x64)

**Evaluation Criteria:**

- Conceptual clarity and originality
- Balance between icon and wordmark
- Scalability and practical usability
- Consistency with our values: **trust, innovation, collaboration**

**References Attached:**

- Brand colour palette
- Wordmark example in correct font
- NDAX logo inspiration

Logo Text

ICONIC GROUP

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Files

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