• A$120

• 12 designs

• 3 designers

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Logo Design Brief

Logo Design Brief – Shed Kit Supply Business (NSW, Australia)

We are launching a new business based in New South Wales, Australia, focused on supplying high-quality shed kits. The logo will be a key part of our brand identity and should reflect the durability and reliability of our products, while maintaining broad appeal to both residential and commercial customers.

Key Points to Consider:

Business Focus: Supplying shed kits – strong, practical, and built to last.

Target Audience: A wide demographic, including homeowners, farmers, tradespeople, and small business operators.

Design Style: The logo should convey strength, dependability, and professionalism. It should look tough and rugged without being too niche or intimidating.

Colour Preferences: We are drawn to blues and greys – colours that suggest strength, trustworthiness, and a clean, modern aesthetic.

Usage: The logo will be used across various applications – website, vehicle signage, business cards, social media, and shed kit packaging – so it needs to be versatile and scalable.

We’re looking for something bold, distinctive, and memorable – a logo that sets us apart in the shed supply industry while remaining accessible to a broad market.

Target Market(s)

Our primary customers are: Homeowners and DIYers looking for quality shed kits for storage, workshops, or backyard projects. Farmers and rural property owners needing practical, durable sheds for equipment or livestock. Tradespeople and small business owners who require reliable storage or workspace solutions. Developers and builders sourcing shed kits for clients as part of larger construction or renovation projects. This audience values strength, reliability, and straightforward service. The brand should appeal to both men and women, across urban, suburban, and rural settings – from weekend DIYers to serious trades professionals.

Industry/Entity Type

Shed industry

Logo Text

Steelcore Sheds, Built strong, Built to last

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A tough, dependable feel that aligns with the rugged nature of sheds and construction A broad appeal, suitable for both urban and rural customers, men and women Use of blue and grey tones as the primary colour palette (variations welcome) A scalable design that works well in full colour, black-and-white, and single-colour formats A logo that’s clean, modern, and timeless, not overly detailed or trendy Suitable for use across digital and print media, including signage, uniforms, websites, and promotional materials A design that includes either a strong wordmark, a symbol/logo mark, or a combination of both

Nice to have

• A subtle nod to Australia (e.g. without using kangaroos or flags) A standalone symbol that works well as a social media avatar or cap logo Logo that works in both horizontal and stacked formats Design elements hinting at steel, framework, or engineering A custom or modified typeface to give the brand a unique edge Slightly industrial or masculine vibe while remaining broadly appealing

Should not have

• Overused clichés like hammers, hard hats, or crossed tools Anything too cartoonish, playful, or overly decorative Thin or delicate fonts that don’t reflect strength or durability Designs that rely too heavily on fine detail (which may not scale well) Complex gradients or effects that won’t translate across formats Overtly American-style imagery (e.g. stars, eagles, or red-white-blue themes) Anything that feels generic or templated

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