Innovative community group needs a logo design.
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This customer received 154 logo designs from 55 designers. They chose this logo design from Gracia's Design as the winning design.
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Logo Design Brief
The Downtown Neighbourhood Alliance (DNA) needs a logo design that captures the spirit of its slogan: "Be a Rebel - Do Stuff". They are based in Red Deer, Alberta.
The DNA is a place for people to discover and develop the things they are passionate about in a way that suits them, alongside others who are doing the same. Everyone is their own boss and has the complete freedom to pursue their own initiatives towards a common purpose that benefits all. Those in the DNA operate with an abundance mindset and a gift economy approach.
The DNA's guiding philosophy is:
* More than enough (Give thanks. Pay it forward. Talk positive.)
* You choose (Your path, your pace, your way.)
* Do only what you love (Ask your heart. Action your own ideas. Keep yourself on track.)
*Just try stuff (Step into the freedom to fail. Dreams are possible.)
* Celebrate the quirks (Everyone has them. Please share yours.)
* Help others find their own way (Walk alongside. Ask good questions. Lead by example.)
FEEL: Avant-garde, Artsy, Maximalist, Amplified, Empowered, Welcoming, Inspiring, Bold, Freedom, Good weirdo, Playful, Timeless.
Updates
Gathering more feedback
Target Market(s)
Target Audience: Not just the everyday average person. They have a passion and fire within. Are motivated to do something to make a difference. Are leaders in their own way. They love, care and take part in Red Deer's downtown. Can be any age.
Logo Text
DNA and/or Downtown Neighbourhood Alliance
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- WANT: It to work for a t-shirt design and other merch. Plus, needs to be scalable down and still readable.
Nice to have
- COLOURS: Magenta (key), Yellow and Orange. Also open to ideas.
Should not have
- Do NOT want: A cliche, Be trendy (the new & latest), Minimalist, Have the art overpowering the messaging, Childish (vibe of not being taken seriously).