Designing the Face of EDPR: A Visual Identity for Netflix’s Full-Stack Developer Platform
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This customer received 200 logo designs from 103 designers. They chose this logo design from Tasnuba Tabassum as the winning design.
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Logo Design Brief
We need a logo for our internal platform team at Netflix called EDPR, which stands for Enterprise Developer Paved Road.
EDPR is a cross-functional team building the foundational tools, infrastructure, and developer experience that accelerate the creation of enterprise-grade internal applications. We provide a cohesive backend + frontend “paved path” for engineers, with things like managed runtimes, frameworks, and full-stack reference apps, to make enterprise development faster, more consistent, and more reliable.
We’re looking for a logo that:
* Conveys clarity, momentum, and cohesion
* Feels technical and reliable, but also approachable
* Reflects a pathway or framework—something structured, supportive, and enabling
* Represents both backend and frontend, ideally with a subtle sense of balance or integration
* Avoid generic imagery like gears or code brackets. We’re not just about “engineering” — we’re about enabling thoughtful, full-stack software development at scale.
We’ll be introducing this logo at our upcoming team onsite, where we’ll be rolling out our unified mission, identity, and roadmap. This will become a visual symbol for how we show up as a team across Netflix.
The final design should work well in digital form (slides, docs, Slack), in dark/light modes, and optionally on swag like stickers or shirts.
Couple of sample images attached.
Logo Text
"EDPR" and "Enterprise Developer Paved Road"
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
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