• US$150

• 200 designs

• 103 designers

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Logo Design Brief

We need a logo for our internal platform team at Netflix called EDPR, which stands for Enterprise Developer Paved Road.

EDPR is a cross-functional team building the foundational tools, infrastructure, and developer experience that accelerate the creation of enterprise-grade internal applications. We provide a cohesive backend + frontend “paved path” for engineers, with things like managed runtimes, frameworks, and full-stack reference apps, to make enterprise development faster, more consistent, and more reliable.

We’re looking for a logo that:

* Conveys clarity, momentum, and cohesion
* Feels technical and reliable, but also approachable
* Reflects a pathway or framework—something structured, supportive, and enabling
* Represents both backend and frontend, ideally with a subtle sense of balance or integration
* Avoid generic imagery like gears or code brackets. We’re not just about “engineering” — we’re about enabling thoughtful, full-stack software development at scale.

We’ll be introducing this logo at our upcoming team onsite, where we’ll be rolling out our unified mission, identity, and roadmap. This will become a visual symbol for how we show up as a team across Netflix.

The final design should work well in digital form (slides, docs, Slack), in dark/light modes, and optionally on swag like stickers or shirts.

Couple of sample images attached.

Logo Text

"EDPR" and "Enterprise Developer Paved Road"

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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