• £110

• 228 designs

• 93 designers

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Logo Design Brief

Logo Design Brief for Flow Stitch Studio

Business Overview:

Flow Stitch Studio is a creative brand rooted in the mindful practice of slow stitching. We blend traditional hand embroidery with a modern, calming aesthetic — creating a space where craft, community, and self-care intersect.

Our long-term vision is to build a stitched craft platform and community that supports embroidery designers, hobbyists, and kit creators through curated resources, digital kits, and collaborative design opportunities.

This logo will serve as the cornerstone of our brand identity across packaging, digital products, online platforms, and social content.


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Brand Personality:

Calm, grounded, and nurturing

Elegant but not overly formal

Creative, with an emphasis on quality and care

Community-oriented and approachable

A little vintage, a little modern – blending past and present



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Target Audience:

Primarily women aged 30 to 60, but also appealing to younger creatives in their 20s who are drawn to the slow living movement, mindfulness, and artisan crafts

Makers, independent designers, hobbyists, and thoughtful creatives

UK-based, but with international appeal (especially US and Australia)



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Logo Requirements:

Must include:

Brand name: Flow Stitch Studio

Visual element that thoughtfully incorporates a thread and needle

A design that feels cohesive, calm, and crafted — with some movement or “flow” in the lines

Must work well in one colour and be scalable (e.g. legible as a small favicon or social avatar)


Style preferences:

Serif or modern serif font — elegant, readable, and distinctive

Soft curves or flow to reflect the movement of thread and creativity

Consider integrating the F or another letter into a stitched line or looping thread

Clean, balanced layout (either stacked or horizontal)



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Deliverables Requested:

Primary logo (full-colour, transparent background PNG and vector)

Secondary logo or submark (if applicable)

Monochrome versions (black, white, or single colour)

Favicon design (simplified version, possibly needle or monogram)

SVG and/or EPS vector formats

Optional: Brand board or style guide (font choices, colour palette, usage guidance)



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Tone & Mood Inspiration:

Keywords: Flowing, crafted, serene, thoughtful, slow-made, elegant

Visual references: botanical embroidery, hand-drawn curves, earthy colour palettes, minimalist artisan brands



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Creative Suggestions:

Consider ligature or connected lettering in the typography

We’d love to see explorations where the thread loops into or through a letter, possibly forming the needle in a natural way

The logo should be versatile enough to be stitched, stamped, or embossed for product applications

Logo Text

Flow Stitch Studio