• US$150

• 168 designs

• 58 designers

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Logo Design Brief

Design Brief: Unified Logo for Hockey Geelong & Representative Teams

Background
Hockey Geelong (HG), formerly referred to as Geelong Hockey Association oversees community and representative field hockey across the Geelong region, Australia. We currently operate with 2 logos — one for the Association (HG) and one for our representative teams, the Hockey Geelong Sharks (Sharks)
We want to unify our identity under a single modern, versatile logo that reflects our values, heritage, and coastal identity.

Current Design Elements
The existing association logo features:
• Three wave-like forms, symbolizing our coastal location
• Navy and white to reflect the Geelong Cats and local sporting identity
• Forest green, a nod to our original association colours
• Mauve, chosen for distinctiveness among clubs using navy, green, or white

The representative team logo “Sharks” is more abstract and dynamic, often used for high-performance branding.

Design Goals
• Create one modern logo that represents both the association and our representative teams.
• Retain meaningful elements like:
o Coastal imagery or flow (waves)
o Colour references to Geelong: navy and white
o Green as a nod to our legacy
• Replace the mauve with hot pink to:
o Acknowledge the role of women in hockey
o Align with recent popular use in uniforms (e.g. pink socks for Women’s Round)
o Modernize and add vibrancy without dominating the palette


Logo Requirements
• The logo must work across multiple formats: apparel, digital media, signage, and print
• Should include a simplified version (or be adaptable) for embroidery or small-scale use
• Should be appropriate for all ages and genders
• Prefer clean, modern shapes, incorporating elements of motion, unity, and growth

Text Elements (Optional)
• Can include “Hockey Geelong”
• A symbol-only version should also be considered for flexibility

Deliverables
• Full colour logo (primary version)
• Mono (black/white) and single-colour versions
• Horizontal and stacked variations
• Vector (AI, EPS), PNG, JPEG, SVG formats

Deadline
• Please provide initial concepts within 10 days of project approval.

Target Market(s)

Players, sponsors, competition

Industry/Entity Type

Sport

Logo Text

Hockey Geelong

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clear modern design. Clean design for clothing printing/embroidery

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Files

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