• €110

• 239 designs

• 91 designers

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Logo Design Brief

Logo Redesign for GASS IMMOBILIEN

1. Initial Situation
GASS IMMOBILIEN is a highly specialized Vienna-based company focused on real estate project development and consulting for affluent clients.
The current logo has become outdated and no longer aligns with the company’s high-quality positioning.
The objective is a subtle redesign, not a complete rebranding. (we have inserted the old logo into the file for inspection)

2. Objective of the Redesign
The new logo should:
- Appear modernized without being trendy
- Preserve recognizability with the previous logo
- Visually convey the brand’s positioning as an exclusive, strategic consulting firm
- Be timeless and sustainable in the long term

3. Requirements and Constraints
- The redesign must respect the existing brand identity and should not be a radical visual departure
- The name “GASS IMMOBILIEN” must remain part of the logo (pure symbol marks are excluded)
- The logo must work in small-scale applications (e.g., letterheads, email signatures)

4. Stylistic Direction:
The visual language should reflect the following qualities:
- Excellence, timelessness, sovereignty
- Discretion, clarity, aristocratic restraint
- Structure, precision, competence

5. Design Recommendations
Typography:
- Sans-serif or classically modern serif fonts with high-quality detailing
- Avoid playful or trendy typefaces

Color Palette:
- Avoid bold or bright colors
- Use white space purposefully as a design principle

6. Desired Impact
At first glance, the new logo should communicate:
- This is still GASS IMMOBILIEN
- But now: significantly clearer, more elegant, and more premium
The logo should exude trust, discretion, and expertise—without being loud or ingratiating.

Logo Text

Gass Immobilien

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