• €110

• 178 designs

• 58 designers

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Logo Design Brief

Create a premium and modern typographic logo, declined in a clear brand architecture for the different business verticals of the HinQ recruitment firm.
Our ambition: to establish HinQ as a high-end international brand, at the crossroads of corporate, understated elegance, and startup spirit.

Brand name

HinQ. (with a period — part of the logo)

💬 Tagline (optional in the logo) in addition

Hired in Quality.

✅ What we expect

1. Main logo "HinQ."

Color: black on cream background

Elegant typography (e.g. Canela, Playfair, modernized Garamond) or personalized proposal, you are free to surprise me

The full stop “.” is an integral part of the logo

It must be able to exist alone or with a business variation below

2. Job descriptions
The word HinQ. must appear at the top, in a larger size, then the name of the vertical below, smaller, well centered.

🧱 List of verticals (names & colors)

Imposed colors:

HinQ. Group. → Black

HinQ. Finance & Accounting. → Dark green (inspired by the US dollar)

HinQ. Executive. → Midnight Blue

HinQ. People & Office. → Powder pink / rose gold

Free colors (to be proposed, premium & structured spirit):

HinQ. Bank & Insurance.

HinQ. Audit & Expertise.

HinQ. Legal.

HinQ. Supply & Adv, Purchasing. (Improve if you can)

HinQ. Industry & Engineering.

🎨 What we are looking for

An impactful yet elegant typography

A clear, scalable and premium structure

A rendering that evokes the clarity of a consulting firm and the modernity of an HR startup

Target Market(s)

Recruitment firm world, client candidates

Industry/Entity Type

Cabinet de recrutement

Logo Text

HinQ.

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Font styles to use

Other font styles liked:

• Designer choose

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Pastel colors please What we expect 1. Three variations for the main HinQ brand: HinQ (alone) HinQ Group HinQ Hired in Quality (with the slogan in a small subtitle) > Imposed color: Black → We want 3 versions of each: on a cream background with black writing on a black background with cream writing a free version from you (surprise) 2. Variation by business vertical For each sector, the word HinQ must change color (according to the codes below) and be followed in smaller letters by the business title. 👉 The name "HinQ" is colored, the business title is below, smaller, in the same color as HinQ. For each vertical, we expect two variations: Cream background, writing in the brand color Brand color background, cream writing --- 🧱 Imposed Colors & Verticals Division Full title Expected color Main HinQ / HinQ Group / HinQ Hired in Quality. Black Executive HinQ. Executive. Midnight Blue Finance HinQ. Finance & Accounting. Dark Green (US Dollar Green) HR / Support HinQ. People & Office. Powder Pink / Rose Gold Banking / Insurance HinQ. Banking & Insurance. Sky Blue Audit / Accounting HinQ. Audit & Expertise. Plum Legal HinQ. Legal. Golden Yellow Supply Chain / ADV / Purchasing HinQ. Supply & Adv, Purchasing. Bronze Rust Industry / Engineering HinQ. Industry & Engineering. Anthracite Grey Slightly Silvery

Nice to have

• Take a subtle magnifying glass on the Q. Improve the naming of the professions if possible so that it is readable for the French but also internationally

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Files

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