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Security technology, robotics, drones, and software infrastructure company
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This customer received 7 logo designs from 3 designers. They chose this logo design from Aljune Castro Designs as the winning design.
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US$110
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7 designs
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3 designers
Logo Design Brief
We're looking for iterations to the logo for Deus X Defense. We have the attached logo, which we like. Before we move forward with this logo, we're looking for potential alternatives if the logo can improve at the final hour. Currently, the logo says to us: We are the all-knowing, new-era security service that is absolutely terrifying to any evil doers out there. We want our partners to know that they are in good, tech-driven, top-of-the-line hands in the security space (think partners such as school campuses, hospitals, critical warehouse spaces, etc.). You can't outsmart us (We know. We're ready.), and our logo presence and name alone should make criminals (etc) shutter at the idea of trying to compromise a site that is protected by us. We want the vibe to be sleek, stealth, special ops, metallic, and something that marries the potent combination of man and machine in the security space. We also want a logo so strong that it can fit both as swag and as signage on protected sites that will thwart enemies away before they even attempt to infiltrate.
Intel from original brief:
Brand Story. until now, evil and terror had the upper hand because it’s seemingly random, without rules and without regard for human life. Until now, we had very basic, primitive tools to handle this. But now we have technology that they cannot get their hands on, and that they won’t even see coming. This concept of “we know, we’re there, and we’re ready for you.“ Holds a promise, almost like it’s the revitalization of the oath of enlistment for the military.
Vibe.
Defensive, but Dangerous
All seeing and knowing
Haunting, operating in the shadows - ghostly
“Implicit, but unlimited capacity for controlled violence.”
Bridge between ancient and modern
Color Scheme
For color, primary is shades of black, red, and white for the mysterious, shadowy vibe
Logo Text
DXD, Deus X Defense, or some symbol that alludes to our name. Again, we think the current logo does this well, we just want variations.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
