• NZ$250

• 171 designs

• 65 designers

Logo Design Brief

I need a fresh new logo for a high end and bespoke New Zealand jewellery company, the logo must include the Fantail, a bird that is native to New Zealand.
Overview
JVNZXX is an innovative jewelry company based in Queenstown, New Zealand, specializing in exquisite laser-etched jewelry crafted from pure gold and silver. Combining cutting-edge technology with artistic design, JVNZXX offers customers personalized and uniquely detailed pieces that capture individual stories, moments, and aesthetic preferences. Our commitment to quality, craftsmanship, and innovation positions us as a premier destination for bespoke jewelry in New Zealand and beyond.
Background
Founded in 2025, JVNZXX was born from a passion for combining traditional jewellery craftsmanship with modern technological advancements. Located in the scenic and vibrant town of Queenstown, renowned for its stunning landscapes and creative community, our company draws inspiration from the region’s natural beauty and adventurous spirit.

As a locally rooted company, JVNZXX aims to elevate Queenstown’s reputation as a hub of innovation and craftsmanship, while providing customers with meaningful, customized jewellery that embodies both contemporary style and personal significance.

The target market for JVNZXX primarily consists of affluent high-net-worth individuals (HNWIs) who value exclusivity, personalization, and fine craftsmanship. These individuals often seek unique, high-quality jewelry pieces that serve as symbols of status, personal expression, or meaningful milestones.
Key characteristics of the target market include:
Affluent Lifestyle: They have substantial disposable income and prioritize luxury shopping experiences.
Interest in Customization: They desire personalized, one-of-a-kind jewellery that reflects their individual stories or achievements.
Appreciation for Craftsmanship: They value artistry, intricate details, and high-quality materials such as gold and silver.
Discerning Taste: They are attracted to innovative design, combining traditional luxury with modern technological techniques like laser engraving.
Luxury Experience Seekers: They are willing to invest in premium products that offer exclusivity, craftsmanship, and a sense of uniqueness.
Regional and International Clients: While many may be local residents from Queenstown or New Zealand’s affluent communities, the company also targets international HNWIs who appreciate New Zealand’s reputation for quality and craftsmanship.
Overall, JVNZXX aims to serve discerning clients looking for luxurious, personalized jewellery pieces that stand out as symbols of individuality and prestige.

Design specifics include: Must include the Fantail bird native to New Zealand, fanning its tail.

Target Market(s)

High Net Worth Individuals

Industry/Entity Type

Jewellery

Logo Text

JVNZXX

Logo styles of interest

Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Character Logo

Logo with illustration or character

Font styles to use

Decorative

Script

Colors

Colors selected by the customer to be used in the logo design:

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Requirements

Must have

• Fantail bird, this is a bird native to New Zealand.

Nice to have

• range of selected colours.

Should not have

• colours not selected.

Files