• US$150

• 200 designs

• 85 designers

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Logo Design Brief

We are seeking a professional, meaningful, and clean logo design for Prestari Lending, the mortgage division of Futuro Financial Group Corp., a Latino-led social enterprise committed to building long-term wealth in the Hispanic community. Prestari Lending provides home loan solutions with integrity, education, and heart.

About Us:
Futuro Financial Group Inc. is the umbrella company, represented by a multicolored tree growing out of a helping hand—symbolizing financial growth through community and support.

Prospero, our advocacy and financial education brand, features a sprouting plant in a hand, symbolizing personal prosperity.

Futuro Realty & Loans has a modern, professional look with a home icon in blue/gray tones.

Design Style We’re Looking For:
Name: Prestari Lending

Tagline: Optional (can include “a branch of Futuro Financial Group” in small font if appropriate)

Tone: Professional, warm, modern, and trustworthy

Colors: Use colors associated with Futuro Financial Group, and maybe the yellow pulled from our multicolored tree—not Prospero green. Avoid gradients.

Fonts: Clean, modern

Design Goals:
The logo must visually connect with the Futuro Financial family of brands, while standing strong on its own.

It should reflect trust, guidance, and growth—specifically for homeownership.

The yellow leaf is important as a unifying symbol, representing Prestari’s connection to the Futuro tree and mission.

Target Market(s)

Latinos in the US who want to buy a home

Industry/Entity Type

Real estate and Mortgage

Logo Text

Prestari Lending

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• name Prestari

Nice to have

• some sort of connection to root organization Futuro Financial Group and Prospero

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Files

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