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Logo Design Brief

Design Brief: InstaRx Logo Design
Business Name: InstaRx
Industry: Telehealth / Digital Healthcare
Tagline (optional): Fast. Trusted. Personal. (you can exclude or propose alternatives)

Background:
InstaRx is a next-generation telehealth company providing consumers with fast, discreet, and reliable access to medical treatments. Our primary focus includes GLP-1 weight loss medications, hair loss solutions, erectile dysfunction treatments, hormone replacement therapy (HRT and TRT), NAD+ optimization, and anti-aging prescriptions — all through a seamless online experience.

We’re a modern, consumer-first healthcare brand — built for speed, convenience, and trust.

Design Goals:
We want the InstaRx logo to communicate:

Trust and medical credibility

Modern technology and efficiency

Accessibility and simplicity

It should work well on web, mobile, prescription packaging, and social channels.

Style Preferences:
Font: Clean, modern, sans-serif (e.g. similar to Hims, Ro, or Amazon Care)

Iconography (optional): A subtle medical symbol (e.g., capsule, cross, stethoscope, or abstract "Rx")

Color palette: Prefer a fresh, clinical feel — whites, blues, teals, or greens. Avoid harsh reds or excessive darkness.

Format: Horizontal layout preferred but not required. Should look good in monochrome and color.

Inspirations:
Hims (https://www.forhims.com/)

Ro (https://ro.co/)

NURX (https://www.nurx.com/)

Lemonaid Health (https://www.lemonaidhealth.com/)

We want something unique, but in the same class as these brands.

What to Avoid:
No overly complex or literal imagery (e.g., don’t use a syringe or detailed organs)

Avoid dated typefaces or cliché medical clipart

No gradients or overly flashy effects

Industry/Entity Type

Telehealth

Logo Text

InstaRx

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.