• US$300

• 294 designs

• 107 designers

---

Logo Design Brief

We are launching a course and coaching program for families of "struggling" readers in grades 3-12 called "The NeuroReading Circuit; A Brain-Based Model for Making Meaning." Our objective is to support families who have felt bullied by schools and give them hope through an understanding of what causes reading challenges and how to easily remediate them.

BRAND PARAGRAPH
This is an overall description of our program, "The Reading Circuit is a breakthrough approach to literacy—where neuroscience, clarity, and family advocacy intersect. Rooted in research and real-world results, it helps parents decode the confusing world of reading assessments and confidently support their child with a model that actually makes sense. This is not phonics vs. whole language. This is a new paradigm: one that explains reading through the brain’s own logic—via the Text Channel, Grammar Channel, and Meaning Channel. Because reading isn’t linear—it’s electric!"

DESIGN SPECS
We like to use bright, colorful graphics in professional ways. Parents needing our support are often made to feel quite overwhelmed and even shamed over their child's alleged reading challenges. So we want our brand to invoke hope and a bright feeling of cheer and optimism! PLEASE NOTE: While we support younger students, our brand must appeal to teens and parents, so it must be professional.

ABOUT THE MODEL
The "brain based" model we teach involves three different sections of the brain that each contribute equally to the reading process.

DELIVERABLES
- Source file(s) --with all elements and fonts-- from Adobe or Canva
- jpg format
- png format

Target Market(s)

Parents of students in grades 3-12

Industry/Entity Type

education

Logo Text

The NeuroReading Circuit

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Ideally, a depiction of a brain with three sections, but maybe there's a better visual we can't imagine

Nice to have

• A mix of bright colors is preferred, not limited to one color family

Should not have

• Anything childish or a vibe that is condescending.