• US$150

• 463 designs

• 213 designers

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Logo Design Brief

When creating a logo for an accessibility services and consulting business, it's crucial to convey professionalism, inclusivity, and a commitment to universal access. Here are some suggestions, keeping accessibility principles in mind:

Core concepts

Bridge/Pathways: Symbolize connecting people with accessible solutions and removing barriers.

Open Doors/Spaces: Represent access, welcoming environments, and breaking down limitations.

Interlocking Shapes: Evoke unity, collaboration, and the interconnectedness of different abilities.

Avoid Stylized Human Figures

Positive & Dynamic Imagery: Avoid static or overtly disability-focused visuals. Instead, focus on movement, progress, and a sense of overcoming challenges.

Symbolism

Use letters A and C if letters are suggested.

I like low-poly type images.

I like uber-simple and modern logos.

Color palette

Use blue (#0157A1) and/or gray (#E8E8E8) - and black (or two colors as it currently is) for the business name.

Avoid combinations that are difficult for people with color blindness to distinguish (e.g., red-green, green-brown, red-blue).

Typography

Choose clear and legible fonts that are easy to read at various sizes. Sans-serif fonts are generally recommended as they tend to be easier to read on screens.

Avoid script-style or novelty typefaces that may be difficult to decipher, especially for those with visual impairments.

Consider fonts known for their accessibility, like Helvetica, Arial, Tahoma, Verdana, Calibri, Times New Roman, Century Gothic, Roboto, Garamond, Lexend, Open Sans, OpenDyslexic, PT Sans, Atkinson Hyperlegible, and Baskerville.

If using text, ensure a sufficient contrast ratio of at least 4.5:1 for normal-sized text and 3:1 for large text.

Simplicity and versatility

Keep the design minimalistic and easily recognizable, avoiding overly intricate details.

The logo should be versatile and function well across various platforms and sizes, from small avatars to large signage.

Ensure that essential details remain clear and recognizable even at smaller sizes.

Target Market(s)

Agencies and web professionals

Industry/Entity Type

Accessibility, inclusivity, consulting

Logo Text

Accessibility Consulting

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• blue (#0157A1)

Nice to have

• and/or gray (#E8E8E8)

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Files

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