New Logo for Marketing Software & Service
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This customer received 264 logo designs from 97 designers. They chose this logo design from Dafid Upel as the winning design.
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Logo Design Brief
We’re seeking a bold, clean logo for Prospect Phantom, a cutting-edge Data-as-a-Service (DAAS) brand that reveals the hidden identities of website visitors, transforming anonymous web traffic into actionable sales leads. We also provide high-intent leads.
Our primary customers are men, typically contractors and home service businesses such as remodelers and roofers.
Brand Colors:
#1f2428 (Dark Charcoal) – strength, trust, professionalism
#2962FF (Vibrant Blue) – technology, innovation, intelligence
#FF6D00 (Energetic Orange) – urgency, action, warmth
#e4ecfa (Soft Blue) – reliability, clarity, approachability
Design Guidance:
Reflect a modern, tech-driven identity while being approachable and easily recognizable.
Avoid overly complex or intricate elements; simple yet distinctive is key.
This is just an idea and not necessary but maybe incorporate subtle themes of ghostly or spectral elements—hinting at uncovering hidden opportunities without appearing mystical or cartoonish.
Your logo will anchor our branding across web, digital ads, and direct mail, becoming instantly recognizable in our market.
Good luck—we can't wait to see your designs!
Target Market(s)
home services mostly contractors and roofers
Industry/Entity Type
DAAS (Data As A Service) lead service - targeting mostly Men
Logo Text
Prospect Phantom
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The name included in it. Reflect a modern, tech-driven identity while being approachable and easily recognizable.
Nice to have
- Something that exemplifies increase in leads. More sales
Should not have
- Avoid overly complex or intricate elements; simple yet distinctive is key.