A Sleek, Modern, and Typography-Driven Identity for a Premium Building Company
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This customer received 327 logo designs from 154 designers. They chose this logo design from Ankita B as the winning design.
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Logo Design Brief
T&Co Projects is a modern building company seeking a sleek, text-based logo that reflects professionalism, quality, and understated confidence. We aim to establish a timeless brand identity without relying on typical construction imagery. The primary focus should be on the “T&Co” lettering, with the word “Projects” used in a secondary capacity where appropriate.
We are open to exploring a creative design that uses the individual letters T, C, and O as a typographic concept or logo mark, as long as it remains clean, minimal, and aligns with our modern brand ethos.
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Core Requirements
• Name Focus:
• Primary: T&Co Projects
• Please do not expand on what “T&Co” stands for — we want it to remain concise and brand-driven.
• Style:
• Sleek, modern, and minimalist
• Clean lines and well-balanced spacing
• Confident yet understated
• Imagery:
• No construction-related icons (e.g., buildings, tools, houses, etc.)
• Strictly typography-based
• Optionally explore a custom mark or monogram using T, C, and O (e.g., abstract interlocking shapes, geometric balance)
• Typography:
• Strong sans-serif or refined geometric fonts
• Custom ligatures or monogram exploration encouraged (for TCO)
• Avoid overly decorative or serif fonts
• Color Palette:
• Primary: Black, White, Grey, Earthy tones (charcoal, sand, olive, stone)
• Must function in monochrome, inverted, and single-color versions
• Format & Use Cases:
• Must scale well from small (business cards, embroidery) to large (site signage, vehicles)
• Must be versatile across horizontal, stacked, or centered formats
• Suitable for digital (website, social media) and physical branding (uniforms, tools, signs)
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Creative Exploration (Optional but Encouraged)
We’re open to designers exploring:
• A minimalist typographic mark using the letters T, C, and O
• Monogram-like structures that feel architectural, balanced, and clean
• A subtle integration of those letters into or alongside the main “T&Co” wordmark
• Custom ampersand design if it enhances visual identity
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Tone & Brand Attributes to Convey
• Professional
• Quality-driven
• Precise
• Modern
• Confident but not flashy
Updates
Need extra days to review
Target Market(s)
Design-Conscious Residential Clients, Architects, Interior Designers & Design Studios, Boutique Commercial or Mixed-Use Clients, Professionals & High-Income Individuals
Industry/Entity Type
Construction
Logo Text
T&Co Projects
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- No construction-related icons (e.g., buildings, tools, houses, etc.)