• US$250

• 190 designs

• 83 designers

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Logo Design Brief

Logo Design Brief for Lift It Crane & Rigging

Website: www.liftitcranes.com
Industry: Crane & Rigging Services
Goal: Create a bold, modern, attention-grabbing logo incorporating our new pink all-terrain crane.

Design Direction:

Primary Element: The logo should feature the pink Tadano all-terrain crane (reference images attached), styled in a clean, vectorized illustration to maintain scalability across web, print, and apparel.

Color Scheme: Use the vibrant pink from the crane as the primary color. Incorporate black and white accents for contrast and balance. Maybe some bright green or baby blue.

Style:

Modern & Industrial: Clean lines, bold typography, strong presence.

Eye-Catching: Designed to stand out on trucks, hard hats, and marketing materials.

Professional Yet Unique: Reflecting our brand as a serious crane company with a standout color scheme.

Typography: Use bold, heavy, sans-serif fonts. The words “Lift It” should be dominant, with “Crane & Rigging” as a secondary line or tagline.

Integration: The crane graphic should be integrated into or above the text, possibly with the boom extending over the name or forming part of the lettering.

Optional Details: Incorporate subtle construction/rigger elements (like a hook, chain, or load) to reinforce the industry.

Usage: The logo must work well on:

Website & digital platforms

Truck decals & equipment branding

Business cards & letterhead

Apparel (hats, shirts, jackets)

Overall Feel: Bold. Modern. Distinctive. Recognizable.
This new logo should command attention—just like our pink crane does—while remaining professional and clean.

Industry/Entity Type

Crane and Construction

Logo Text

Lift It Crane and Rigging

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Stencil maybe?

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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