• A$150

• 100 designs

• 38 designers

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Logo Design Brief

We are Meraki Circus — a dynamic and creative circus company offering performances, entertainment, workshops, adult and youth classes. We’re celebrating our 10-year anniversary, and we’re looking for a refreshed version of our logo that better communicates our identity as a circus and works beautifully across both digital branding and physical merchandise (especially T-shirts for performers, students and staff).

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WHAT WE NEED
- A refreshed logo design based on our original (see uploads)
- The updated logo should feel modern, clear, and recognisably “circus”
- The logo must work in:
• Full detail for digital and print
• A bold, simplified version for T-shirts
Please include a T-shirt-friendly version/mockup, where the logo works alongside:
• “AERIALIST” (for student shirts)
• “COACH” (for staff shirts)
• “PERFORMER” (for staff shirts)

Note: While this is a Logo Design project, it is essential that the logo is adaptable for shirts — and we’d love to see mockups or simplified layouts suitable for apparel. Perhaps even the word coach or aerialist etc on front or back or something… a different spot.

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BACKGROUND

Our current logo is hand-drawn, mandala-style and symbolises an aerial view of a circus tent, with aerial silks on side, hula hoops, hoop dancers, juggling balls and flames. While beautiful and unique, it’s highly detailed and not immediately readable as “CIRCUS” — especially in small formats. As it is originally hand drawn it would be nice to see some symmetry. Happy to take elements of original logo - could also add static trapeze, juggling clubs, acrobats etc)


We want to retain the spirit and essence of the original, but modernize it:
• Make it clearer, cleaner, and more versatile
• Help it stand out more as a circus brand
• Ensure it looks professional and exciting when worn by coaches or kids

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TEXT OPTIONS TO INCLUDE

Please design around the main brand name:
• MERAKI CIRCUS (primary version)



STYLE NOTES
• Feel free to modernise and reinterpret our current logo — we’ve uploaded it for reference
• We love:
• Movement, flow, balance
• Clean typography (but not corporate)
• Designs that feel joyful, energetic, and artistic
• Logo must work in:
• Full colour
• Black and white
• Simplified version for T-shirts

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TARGET AUDIENCE
• Families and kids
• Event organisers and festival bookers
• kids, Teens and adults in youth circus programs

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DELIVERABLES
• Final logo (AI, EPS, PNG, JPEG)
• Black and white version
• Simplified version suitable for shirt printing
• T-shirt mockup or layout where logo appears above/beside/ back / front “AERIALIST” or “COACH” etc
• Optional anniversary version to keep “Est. 2015”

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REFERENCE FILES
• Two versions of our original hand-drawn logo (uploaded)
• These are provided for inspiration, not as exact templates

Target Market(s)

Performers/ coaches / students / clients

Industry/Entity Type

Circus

Logo Text

Meraki Circus

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

Download all files - 4.4 MB