Wild West Ballads Logo Redesign Brief

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This customer received 37 logo designs from 19 designers. They chose this logo design from BUTTER work as the winning design.

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Logo Design Brief

We are seeking a slight redesign of our existing logo for Wild West Ballads, preserving its overall character while enhancing the visual details, craftsmanship, and polish. This logo represents a heritage music brand focused on original ballads rooted in the American West.

Goals for the Redesign:

Refine line work and shading for a more detailed and professional finish.

Preserve the core composition, including:

The central figure of the singing cowboy with a guitar

The desert background with mountains and cacti

The rearing horse and banner at the bottom

Maintain the warm, vintage color palette, or adjust subtly for clarity and print versatility.

Improve typography for legibility and period-appropriate style (Old West serif font with more balance and finesse).

Polish framing elements (banners, outlines, borders) for better symmetry and proportion.

Ensure scalability for use across web, merchandise, and print (minimum size legibility matters).

Text and Elements to Keep:

“Wild West Ballads” (main title)

“ESTD 2025”

“WILDWESTBALLADS.COM”

Visual motifs: guitar-playing cowboy, horse, cactus, mountains, sunrise/sunset

Please treat this as a branding refinement, not a full conceptual overhaul. We love the spirit of the original—just looking for tighter lines, elevated detail, and stronger typographic execution.

Target Market(s)

Country Music

Industry/Entity Type

Music

Logo Text

See logo


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • All of the text already on the logo
Nice to have
  • All of the text already on the logo
Should not have
  • Not Applicabbe

Files
PNG
ChatGPT Image Jun 21, 2025, 12_12_19 PM
Wednesday, July 30, 2025
Payments
1st place
US$150
Total
US$150

Project Deadline
06 Aug 2025 18:44:50 UTC
Language