Satisfaction survey vendor needs a logo design

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This customer received 301 logo designs from 118 designers. They chose this logo design from wrdy as the winning design.
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Logo Design Brief
We need a logo design for a new company based in Colorado, USA. We provide satisfaction survey services to customers. Our service is designed to track customer satisfaction results and progress, and capture real, actionable feedback with areas for improvement.
We would like to see designs that use the colors blue and gray. We aim to communicate professionalism, trust, and innovation in a calm and approachable way.
Style Preferences: Clean and minimalist design; Modern and professional, but not overly corporate; Avoid overused icons like speech bubbles or hearts
Preferred Logo Type (open to suggestions): Icon + Wordmark/Lettermark (stylized text only, and icon can be used alone for social media use)
Color Preferences: Soft, professional tones (blue and gray), No bright/neon tones
Font Preferences: clean, legible, not overly playful
Logo Uses: Website and email signatures, Print materials (brochures, flyers), Business cards, Social media platforms, Presentations and client reports
Files types needed: Source files (AI, PSD), Vector files (AI, SVG, EPS), Transparent background files (PNG), color codes (HEX, RGB)
Additional Notes: We are open to ideas but value originality. Please do not use logo templates or clip art. The design should feel tailored and long-term growth in mind.
Industry/Entity Type
Service
Logo Text
Ponder Insights
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Other font styles liked:
- Wordmark/Lettermark (stylized text only)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Icon
Nice to have
- I like minimalist designs and some abstract or geometric designs
Should not have
- Avoid overused icons like speech bubbles or hearts