• US$150

• 446 designs

• 190 designers

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Logo Design Brief

The existing logo, featuring a two-tone handshake within a rectangular border and set against a dark blue background, reflects the core theme of collaboration and mutual support. However, the current design style feels dated, with heavy visual elements, basic color fills, and a typeface that lacks the clean, refined aesthetic expected in today’s leadership and coaching market.

Redesign Objective:
The goal of this redesign is to modernize the existing logo while retaining the symbolic handshake as the central visual element. This icon still resonates deeply with the core mission of the brand—strengthening partnerships, building trust, and fostering transformation through coaching. Rather than a complete rebrand, this is a refined evolution of the original identity that speaks to today's professional, design-forward audience.

Creative Direction:

Modern Minimalism: Simplify the handshake icon to a clean, scalable line or vector form with subtle detail, avoiding bulkiness or harsh shadows.
Typography Refresh: Replace the current font with a modern sans-serif typeface that feels confident and contemporary—something like Avenir Next, Lato, or Montserrat.
Color Palette Update: Retain the blue and teal family to preserve brand equity, but introduce more vibrant or refined tones from the attachment and consider gradient or tone-on-tone options.
Flexible Format: Create versions for horizontal, stacked, and icon-only formats to support digital, print, and social applications.

This updated visual identity will signal continuity with the brand’s past while positioning Partnership Coaching for a bold, modern future.

Target Market(s)

Executives

Industry/Entity Type

Consulting

Logo Text

PARTNERSHIP COACHING

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The Pantone colors included in the attachments

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Files