• €110

• 121 designs

• 68 designers

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Logo Design Brief

Brand Concept – VanHerman

VanHerman is a premium Dutch sleep brand that specializes exclusively in high-quality mattress toppers. The name stems from Herman, a seasoned bedding expert with over 40 years of experience. Together with his wife Annemarie, he built a reputation for trust, craftsmanship, and honest advice. VanHerman is their modern legacy – a brand that brings top-tier sleep comfort to homes across the Netherlands and Belgium.

Brand Values:

Dutch craftsmanship

Honest, no-nonsense quality

Personal warmth from a family-owned business

Modern sleep comfort with timeless reliability

Visual Style Direction:

Clean, timeless typography (think: high-end, sans serif or classic serif)

Optional handwritten "Herman" signature element for authenticity

Deep navy blue as core color (trust, calmness, night)

Possibly a soft icon (e.g., a stylized cloud, wave, or ‘H’) to represent comfort

Logo must work well on labels, bedding tags, website headers, and social ads

Tone:

Elegant yet approachable

Understated luxury

Subtle nod to Dutch heritage and family roots

Tagline (optional for inspiration):

Sleep the way it was meant to be. From Herman, with care.

Logo Text

VanHerman

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