• US$190

• 18 designs

• 7 designers

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Graphic Design Brief

Max (Dad Llama) – The Laid-Back Legend
Vibe: Chill | Wise | Effortlessly Cool
Style Inspiration: Washed-out polos, surf-worn tees, eco-friendly linen
Backstory: Max is the OG “No Drama Llama.” He’s a former surf instructor turned hammock philosopher who believes in slow mornings, clean oceans, and good vibes. You’ll find him sipping cold brew by the van with a guitar by his side.
Clothing Line Tie-In: Retro polos, soft-wash eco tees, surfboard graphic designs, “Max Vibes Only” capsule
Catchphrase: “Keep it smooth, keep it Sully.”

Judy (Mom Llama) – The Zen Mama with Edge
Vibe: Grounded | Witty | Boho-Chic
Style Inspiration: Flowy tanks, minimalist prints, beachy textures
Backstory: Judy is the glue that holds the herd together. She’s a kombucha-making, yoga-loving soul who balances family fun with fierce independence. Don’t mistake her calm for quiet—Judy’s sharp when it counts.
Clothing Line Tie-In: “No Drama” wellness line, botanical prints, coastal colors, sustainable crop tops and wraps
Catchphrase: “Peace, plants, and practicality.”

Missy (Daughter first Child Llama) – The Creator
Vibe: Expressive | Bold | Spirited
Style Inspiration: Tie-dye, mixed textures, oversized streetwear
Backstory: Missy is the trendsetter of the group. She’s the first to thrift something wild and rock it like high fashion. Always sketching, always designing, always vibing. She is Gen Z cool without trying.
Clothing Line Tie-In: Bright tees, statement designs, quirky quotes, collab drops (“Missy Made This”)
Catchphrase: “Color outside the lines.”

Milo (Son Youngest Llama) – The Wildcard
Vibe: Energetic | Funny | Fearless
Style Inspiration: Skater-inspired gear, bucket hats, bold graphics
Backstory: Milo’s the youngest, but he’s already got a cult following. Known for his TikToks and skateboard wipeouts, he’s got the energy of 10 llamas and the confidence of a llama with sunglasses.
Clothing Line Tie-In: Graphic-heavy tees, skate-street fusion, ironic humor line (“Milo Moments”)
Catchphrase: “Drama? Never heard of her.”

Max is main mascot for logo
Need design for straight on and side profile
Need a family design as well with everyone
Must work with causal clothing ( tshirts ) , polos, hats and merch

Target Market(s)

M an F 30-50

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Cool hairdo for each of the characters

Should not have

• background / or a distracting one