Website Design for new skincare product launch/rebranding

Want to win a job like this?
This customer received 39 web designs from 11 designers. They chose this web design from pb as the winning design.
Join for free Find Design Jobs- Guaranteed
Web Design Brief
The Skin Aligned website is currently live and built through Showit.com. While the existing site has served as a strong starting point, I’m now looking to elevate the overall experience with a complete redesign that reflects the growth and vision of the brand. This will be a full visual and functional revamp — not just a refresh — with the goal of creating a more elevated, intuitive, and conversion-focused platform. I’m looking for a designer who can not only reimagine the layout and visuals, but also collaborate on optimizing the user journey and site structure for both storytelling and sales.
Target Market(s)
Age 25- 45 (core), with secondary appeal to 18-55. Primarily women, but gender inclusive. Wellness/Holistic Beauty/Organic Ingredients, Botanical.
Industry/Entity Type
Beauty, aesthetics, wellness.
Number of Pages Required
5+ page
Font styles to use
Other font styles liked:
- Gravesned Sans Family
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Include standard pages (Home, Our Story/Values, Shop, Product Detail with ingredients/description/etc., Contact) and any other recommended sections to optimize conversion. Minimal, clean, calming visual. Seamlessly integrate with Shopify for all product sales.
Nice to have
- Company colors are attached in images, along with first two products that are launching. One called Hyrdoglass, and one called Hydrobalance. Fonts and shapes need to align accordingly. Feel elevated, neutral, and luxe while maintaining a grounded, earthy minimalism. Visual inspiration includes brands like Crown Affair, Agent Nateur, and ANfisa — minimal yet high-end, with thoughtful use of whitespace, typography, and subtle movement. Would LOVE to have movement (short clip GIF) on either the home page or ingredient page, reference ANfisa website (homepage or CeraBind Technology™ Tab)
Should not have
- dark colors, complex design elements, too many different fonts. For ingredients, stick to botanical images and information only, with no mentions of CBD or use of leaf imagery.