Logo design needed for peanut butter powder

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This customer received 278 logo designs from 122 designers. They chose this logo design from Grafactory as the winning design.
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Logo Design Brief
Looking to design a logo for a peanut butter powder /protein brand.
PB+ is a modern, high-quality peanut butter–based protein and nutrition brand. The "+" symbolizes added value — better taste, better ingredients, better performance. The brand targets health-conscious consumers, fitness enthusiasts, and active lifestyles.
Design Goals:
Clean and modern — minimalistic with strong visual impact
Sporty but premium — can lean toward performance or wellness
Bold and recognizable — should stand out on packaging, website, and merch
Scalable — works well both large (banner, pouch) and small (shaker bottle, favicon)
Symbol: Integrate the "+" in a smart way — either:
As part of the text (PB+), or
As a stylized symbol that can stand alone (like a badge or monogram)
Colors: Open to exploration, but leaning toward:
Neutral + bold combo (e.g. black/white + accent like orange, red, or yellow)
Should work on both light and dark backgrounds
Mood Words: Clean, active, intelligent, elevated, energetic
I like the logo from the brand pbfit, to give you an idea of my style
Updates
Gathering more feedback
Target Market(s)
health-conscious consumers
Industry/Entity Type
nutrition
Logo Text
PB+
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.