• US$290

• 60 designs

• 17 designers

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Label Design Brief

Martha's Vineyard Brewing Company is preparing to expand our products and begin offering a hard lemonade line of alcoholic beverages. The product will be canned in 16oz aluminum cans. The name of the line will be called 'Summer Crusher' and will have the following flavors:

- Lemonade
- Strawberry Lemonade
- Watermelon Lemonade
- 50:50 Lemonade and Iced Tea

The labels will need to include:

- our logos attached
- the alcohol content '5% ABV'
- the container size '16 OZ'
- the surgeon generals warning: "GOVERNMENT WARNING: (1) According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems."
- the following statement "Martha's Vineyard Brewing Company is a wholly owned subsidiary of Martha's Vineyard Estates. Brewed by Vanished Valley for MVBCo. Distributed by Blu Water and its affiliates. Ludlow MA'
- A placeholder for a barcode

For product packaging, we plan to use a 4 pack box with locking tabs. The template is attached.

Attached are some examples of cans that appeal to me including Truly, Celsius, White Claw, Nutrl, and Lucky Dog lemonade as well as a sample of the 'Summer Crusher' logo; however, I am open to your edits/suggestions on the logo. It is not set in stone by any means.

Please feel free to ask any questions and I look forward to your creative concepts.

Thank you

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