• C$480

• 19 designs

• 3 designers

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Web Design Brief

Website Design Brief
*Note: I am also a professional graphic designer, so please make a note of that and present your best work. If you are not a professional graphic designer, please do not post anything or invest time.
Project Title: Menstruation Education & Support Website for Teens and Parents
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1. Project Overview
We aim to create an engaging, educational, and supportive online platform dedicated to menstruation awareness and guidance.
The website will serve two primary audiences:
1. Teens aged 13–16
o Objective: Educate and empower them with knowledge about menstruation, menstrual health, hygiene, and emotional well-being.
o Tone: Playful, approachable, friendly, and relatable.
2. Parents/Women
o Objective: Provide in-depth resources, support communities, and expert advice to help them support their teens (or themselves) through menstruation-related challenges.
o Tone: Serious, mature, trustworthy, and empathetic.
The website will be dual-themed to cater to each audience’s emotional and visual expectations while maintaining a unified brand identity.
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2. Goals & Objectives
• Educate teens in a fun and approachable way about menstruation.
• Provide safe spaces for open discussion, both for teens and for parents.
• Encourage intergenerational conversation between parents and teens.
• Destigmatize menstruation through positive, engaging design and language.
• Offer credible information backed by health professionals.
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3. Target Audiences
• Primary Teen Audience (13–16 years old):
o Tech-savvy, visually driven, short attention spans.
o Need reassurance, relatability, and accurate information.
• Primary Parent/Women Audience:
o Concerned with their children’s well-being.
o Seeking practical advice, medical information, and a supportive community.
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4. Website Structure & Sections
A. Teen Section ("Playful & Cute Look")
• Design Style:
o Bright pastel colors (pink, lavender, sky blue, mint).
o Whimsical illustrations (Disney/Barbie-like characters, friendly mascots).
o Sparkles, soft shapes, rounded edges, playful animations.
• Features:
o Educational Guides – Menstrual cycle basics, hygiene tips, dealing with cramps, myths & facts.
o Interactive Period Tracker – Cute UI, gamified elements.
o Ask an Expert – Anonymous Q&A with professionals.
o Story Corner – Real teen stories about first periods.
o Fun Zone – Quizzes, mood trackers, self-care tips.
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B. Parent/Women Section ("Serious & Mature Look")
• Design Style:
o Neutral and warm tones (earthy beige, soft gray, deep burgundy).
o Clean layouts, minimalistic icons, serif fonts for elegance.
o Subtle animations for professionalism.
• Features:
o Expert Articles – Menstrual health, nutrition, emotional support.
o Parenting Tips – Helping teens manage periods with confidence.
o Discussion Forum – Moderated safe space for parents/women to share experiences.
o Medical Resources – Links to reputable health organizations.
o Downloadable Guides – Printable resources for home use.
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C. Shared/Bridging Content (Unified Brand Tone)
• About Us – Mission, vision, credibility.
• Health Professional Endorsements – Bios of medical advisors.
• Contact & Support – Email, live chat, helpdesk.
• Language Toggle – Option for multiple languages.
• Accessibility Features – Dyslexia-friendly fonts, text resizing, high contrast mode.
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5. Navigation
• Dual-Entry Landing Page
o Upon visiting, users choose: "For Teens" or "For Parents/Women".
o Each section retains its design style but keeps consistent logo and branding.
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6. Technical Requirements
• Responsive Design – Works seamlessly on mobile, tablet, and desktop.
• Secure Login – For community areas (with parental consent for minors).
• Moderation Tools – AI-assisted and human moderation to ensure safety.
• SEO Optimization – For health-related keyword ranking.
• CMS – Easy content updates for articles and resources.
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7. Additional Creative Ideas
• Mascot Character – A friendly animated character guiding teens through content.
• Parent-Teen Joint Activities Section – Fun bonding ideas related to menstrual health education.
• Myth-Busting Series – Quick animated videos addressing common menstrual myths.
• Interactive Body Map – Clickable diagram explaining reproductive anatomy in a simple way.
• Monthly Newsletter – Separate teen and parent editions.
• Private Journaling Feature – Teens can log moods, symptoms, and notes.
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8. Brand Personality
• For Teens: Friendly, encouraging, sparkly, non-judgmental, empowering.
• For Parents: Respectful, informative, empathetic, trustworthy.
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9. Deliverables Expected from Designers
• Wireframes for both sections.
• Complete UI/UX design with separate visual themes for each audience.
• Branding package (color palettes, typography, illustration style).
• Icons & graphics consistent with each section’s theme.
• Guidelines for animations and transitions.

For the teens section something Disney-like or Barbie-like could also be interesting.
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Number of Pages Required

1 page

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Look and feel

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