• S$410

• 78 designs

• 9 designers

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Web Design Brief

Archer Website Development Brief
Company Overview

Archer (S) Pte Ltd is a Singapore-based engineering and technical consultancy specializing in industrial safety and regulatory compliance for high-hazard industries (petrochemicals, oil & gas, aviation, advanced manufacturing). We deliver structured, technically robust solutions that safeguard critical infrastructure and high-value assets.

Project Scope

We require the design and development of a visually appealing, functional, and brand-compliant corporate website on WordPress.

Key Requirements
1. Design & Branding
Must strictly follow Archer Brand Guidelines (attached) — colors, typography, logo usage.
Prefer use of negative white space for a clean, professional aesthetic.
Neutral, trust-evoking colors; red only as a subtle accent (per guidelines).
Must be responsive across desktop, mobile, and wide-screen displays.
Professional, engineering-focused imagery — licensed for commercial public use.

Reference websites:
Arup, WSP, AECOM

2. Functionality

Lead Capture: prominent contact forms and calls-to-action.
Chatbot with WhatsApp integration for instant inquiries.
SEO-Optimized site structure, metadata, and loading speed.
CMS Training: provide user training on managing site content in WordPress.
File Handover: transfer all working files to our CMS upon completion.

Content & Page Structure

Refer to the attached Web Content Tree for text and page layout.

Pages Required:

Home Page – strong hero banner, key services, featured articles (“Our Work”).
About Us – company overview, mission & values, team (placeholders for photos).
Solutions –
Page Style 1: Engineering & Design Services, Risk Management & Compliance, Technical Support & Site Services
Page Style 2: Transitioning to Fluorine-Free Foam.
Articles/Insights – single page style for all article types with filter/tag system:
Our Work (featured on homepage)
White Papers
News

Contact Us – contact form, address, map, and social links (LinkedIn only).

Content Provided:
All page copy in content tree document.
Placeholder images for reference — designer to source and integrate stock imagery.
Logos, favicon, brand guidelines provided.

Technical & Functional Deliverables
WordPress CMS
Fully responsive design
Integrated WhatsApp chatbot
Custom article filtering system
SEO-friendly site structure & performance optimization
CMS user manual & training session

Industry/Entity Type

Industrial Safety and Compliance

Coding

Coded - Design and coding required

Number of Pages Required

5+ page

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• Images of flame or fire, "Archery" theme

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Files

Download all files - 4.3 MB