Established Landscape Maintnance and Design Company Rebranding

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Logo Design Brief
Mint Landscapes Logo Design Brief
Company Name: Mint Landscapes
Location: Pacific Northwest
Services: Commercial landscape maintenance and high end landscape design
About Us
Mint Landscapes is a professional, high-end landscaping company serving the Pacific Northwest. We are trusted by HOAs, commercial properties, and private clients who expect excellent design, organized maintenance, and a team that takes pride in their work.
We want our new logo to instantly show that clients will be taken care of when they choose Mint. It should communicate trust, professionalism, and long-term reliability, while still feeling fresh and modern.
What We’re Looking For
Distinctive “M” monogram or icon that can stand alone (for uniforms, trucks, signage).
Clean and modern design — strong lines, minimal details, no clip art.
Typography: Bold, timeless fonts (modern sans-serif or other clean modern font).
Color palette:
Primary Colors
Mint Green #3EB489 (fresh, ties to our name)
Fresh Leaf Green #6BAF92 (natural, lively)
Minty Blue-Green #7FB7BE (cool, refreshing)
Secondary / Neutrals
Evergreen #2F4F4F (deep, timeless green)
Charcoal #333333 (professional, grounding)
Light Gray #E5E5E5 (clean background)
Soft Beige #DAD7CD (optional accent)
Avoid: Neon greens, artificial colors, or cliché blue/green combos.
PNW inspiration is okay(mountains, evergreens, water) is welcome — but only if it’s abstract and subtle. This logo has to work across multiple states. We are also okay with subtile nods to our Christian faith.
The Feeling We Want
When people see our logo, they should think:
“This company is professional and organized.”
“I can trust them to care for my property.”
“They are modern, polished, and long-term.”
Think fresh, timeless, and welcoming — like a handshake before we even meet.
Must-Haves
✅ Works in full color and black & white
✅ Looks strong on uniforms, trucks, signage, and digital platforms
✅ Differentiates us from typical landscaper logos (no lawnmowers, shovels, or grass clip art)
What to Avoid
❌ Overly complex illustrations (won’t scale well)
❌ Trendy fonts or gimmicky gradients
❌ Neon/artificial greens
❌ Generic landscaping clip-art
Keywords for Inspiration
Professional • Trustworthy • Caring • Organized • Fresh • Timeless • Pacific Northwest
Updates
Haven’t found the exact one we are looking for yet.
Some really great designs so far but have not found the one that speaks to us yet.
Target Market(s)
residential design/build customers and Commerical maintenance customers
Industry/Entity Type
Landscaping
Logo Text
Mint Landscapes
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Would like to have an M monogram with some kind of natural element like leaf, tree, ect. Open to ideas but this is what we are looking for.
Should not have
- no gradient, no olive green color