• US$150

• 212 designs

• 95 designers

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Logo Design Brief

Legacy ADU is a premium construction brand specializing in designing and building high-quality Accessory Dwelling Units (ADUs). We help homeowners transform their backyards into income-producing, lifestyle-enhancing living spaces. Unlike local competitors, Legacy ADU positions itself as a trusted national authority in the ADU industry.

Target Audience
• Homeowners (especially affluent, age 35–65) who want to maximize property value, create rental income, or house extended family.
• Investors looking for long-term, stable construction partners.
• Clients who value trust, professionalism, and premium design — not “cheap add-ons.”

Brand Personality & Feel
• Premium & Timeless → Think heritage, long-term value, family wealth.
• Authoritative & National → Feels like a company that has scale and history.
• Trustworthy & Professional → A brand people feel safe investing $100K+ with.
• Clean, Modern, Aspirational → Appeals to high-end homeowners.

Logo Style Preferences
• Strong, clean typography (bold sans serif or refined serif).
• Icon or mark that conveys construction + home + growth/legacy.
• Could be abstract (a rising structure, foundation lines, stylized home outline).
• Avoid cliché “roof over letters” unless stylized in a premium way.
• Colors: Dark navy, charcoal, black, gold, or metallic accents. Minimalist, but striking.
• Style inspiration: Think Toll Brothers, Blackstone, Lennar, CBRE.

Tagline to Consider (Optional)
“More Space. More Freedom”

Design Goals
The logo should:
1. Look like a national brand — established, trusted, serious.
2. Instantly communicate authority in construction & ADUs.
3. Stand out above competitors like “Golden ADU” by feeling more elite and timeless.
4. Work well across digital (ads, website, social media) and physical (yard signs, trucks, uniforms).

Avoid
• Cheap clip-art style roofs or houses.
• Overly playful fonts.
• Too many colors.

Target Market(s)

Homeowners

Logo Text

Legacy ADU

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.